Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Scientific Research, Education, and Technology Jurnal Transformasi Bisnis Digital
Hery Suprayitno
Universitas Negeri Malang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Strategy to Improve MSME Export Performance through Training and Capacity Building at the Kur Dodik Alfi Rope Bag Craft Center in Blitar Regency Hery Suprayitno; Sudarmiatin; Heri Pratikto
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1151

Abstract

This study aims to analyze strategies for improving the export performance of Micro, Small, and Medium Enterprises (MSMEs) through training and capacity building at the Dodik Alfi macramé bag craft center in Blitar Regency, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation involving key informants, including business owners, training managers, and MSME actors. The findings reveal that MSMEs are still at an early stage of internationalization, with limited and irregular export activities. Although the products possess strong competitive advantages, such as unique designs, high aesthetic value, and handmade characteristics, export performance is constrained by limited internal capacity, including lack of export knowledge, absence of product standardization, and insufficient production capacity. Training programs have improved technical skills and product innovation; however, they have not significantly enhanced export performance due to the lack of integration with export-specific competencies, such as international marketing, logistics management, and regulatory compliance. The study proposes an integrative model in which training enhances internal capacity, which subsequently influences export strategy and performance. Export is identified as the most feasible initial strategy, with potential development toward licensing and franchising in the long term. The study highlights the importance of aligning training programs with export needs and strengthening institutional support to accelerate MSME internationalization
Digital Transformation in MSME Human Resources Management: Adaptation Strategies Towards Sustainable Business Akh.Fawaid; Asep Dana Saputra; Hery Suprayitno; Agus Hermawan; Puji Handayani
Jurnal Transformasi Bisnis Digital Vol. 2 No. 3 (2025): Mei: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v2i3.502

Abstract

Digital transformation in human resource management (HR) is a challenge as well as an opportunity for MSMEs in an effort to realize business sustainability. This research aims to explore how the digital adaptation process is carried out in MSME HR management practices, as well as identify the challenges faced in its implementation. Using a qualitative approach through in-depth interviews with MSME actors in the creative sector, the data was analyzed thematically to reveal the patterns and dynamics of digital transformation. The results of the study show that most MSMEs have adopted simple technology such as WhatsApp, Google Form, and video tutorials in the process of recruitment, training, and performance recording. However, the limitations of digital literacy of the workforce and infrastructure are the main obstacles. These findings indicate that the digitization of human resources in MSMEs is still gradual and adaptive, and is highly dependent on individual readiness and external support. In conclusion, digital transformation in MSME human resources not only requires technology, but also strengthens human resource capacity and work culture that is inclusive of change. The implications of this study encourage the existence of digital literacy mentoring programs and collaborative policies between business actors, the government, and educational institutions to strengthen the competitiveness of MSMEs in a sustainable manner.
Co-Authors Agus Hermawan Akh.Fawaid Asep Dana Saputra Heri Pratikto Puji Handayani Sudarmiatin