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Validating Motivation, Intention, and Behavior of Muslim Tourists from East Java: A Confirmatory Factor Analysis Approach Endah Setyowati; Ellyvia Abiani; Almira Ivah Edina
APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL Vol. 5 No. 1 (2026): Applied Science and Technology Research Journal
Publisher : Lembaga Penelitian dan Pengabdian Mayarakat (LPPM) Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/astro.v4i2.9503

Abstract

This study aims to validate the constructs of travel motivation, travel behavior, and travel intention among Muslim tourists from East Java in the context of traveling to Muslim-friendly tourist destinations in Indonesia. The study used a quantitative approach with primary data obtained through questionnaires from 97 respondents who had traveled to several Muslim-friendly destinations in Indonesia. Data analysis was conducted using Confirmatory Factor Analysis (CFA) to test the validity and reliability of the constructs through evaluating convergent validity, discriminant validity, and indicator reliability. The results showed that all constructs met the recommended validity and reliability criteria. The findings also indicate that tourist motivation and behavior play an important role in shaping travel intentions to halal destinations. The main motivations of tourists include the desire for self-development, seeking tranquility, and enjoying natural beauty, while travel behavior is influenced by perceived ease of travel, social norms, and positive attitudes towards halal tourism, which is in line with the Theory of Planned Behavior framework. Overall, religious motivation and halal tourism experiences play an important role in strengthening the intention of Muslim tourists from East Java to visit and recommend Muslim-friendly destinations in Indonesia.
Determinants Influencing Alumni of Darul Huda Mayak Islamic Boarding School in Purchasing Halal-Labeled Cosmetic Products Aryan Nurhuda; Endah Setyowati
Niqosiya: Journal of Economics and Business Research Vol. 5 No. 2 (2025): July-December 2025
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v5i2.4610

Abstract

Introduction: This study aims to analyze the factors that influence the decision to purchase halal-labeled cosmetic products by alumni of the Darul Huda Mayak Islamic Boarding School, including halal awareness, religiosity, product safety and social environment. Research Methods: The research uses a quantitative approach with data collection through questionnaires from 96 respondents selected using stratified random sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Result: The findings indicate an R-square value of 0.708, suggesting that the variables in this model contribute 70.8% to the purchase decision of halal-labeled cosmetic products, while the remaining 29.2% is influenced by other variables not included in this study. The results further reveal that halal awareness and religiosity have a positive and significant effect on purchase decisions. Product safety has a positive but not significant effect, while the social environment has a negative and significant effect on the decision to purchase halal-labeled cosmetic products. These findings suggest that individual factors, such as awareness and religiosity, play a more dominant role in influencing purchase decisions than external factors. This study highlights the importance of strengthening personal values in promoting the consumption of halal products, especially among Muslim consumers.