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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Yan Raja David Hamonangan Damanik
STIE Pangeran Antasari, Indonesia
Economics, Econometrics & Finance Library & Information Science

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Pengaruh Rekrutmen, Seleksi, Orientasi Kerja, dan Evaluasi Kinerja terhadap Produktivitas Karyawan pada PT. Jasa Raharja Cabang Medan Milka Rositi Sianipar; Nadya Zahrah Kesuma; Agnes Miranda Chandra; Yan Raja David Hamonangan Damanik
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8197

Abstract

Produktivitas karyawan sangatlah bergantung pada sumber daya manusia, yang memainkan peran penting dalam meningkatkan produktivitas karyawan. Rekrutmen, seleksi, orientasi, dan evaluasi kinerja merupakan bagian dari manajemen sumber daya manusia yang berdampak pada produktivitas karyawan. Produktivitas di PT Jasa Raharja Cabang Medan menjadi sasaran penelitian ini, yang bertujuan untuk menguji pengaruh praktik perekrutan, onboarding, dan evaluasi kinerja. Hasil penelitian menunjukkan bahwa secara parsial variabel seleksi memiliki pengaruh signifikan terhadap produktivitas karyawan (Sig. = 0,049), orientasi kerja memiliki pengaruh signifikan (Sig. = 0,015), dan evaluasi kinerja memiliki pengaruh paling dominan dan signifikan (Sig. = 0,007; β = 0,440). Produktivitas karyawan tidak dipengaruhi oleh variabel perekrutan (Sig. = 0,525). Produktivitas karyawan di PT Jasa Raharja Cabang Medan sangat dipengaruhi oleh proses perekrutan, seleksi, orientasi kerja, dan penilaian kinerja secara keseluruhan. Penelitian ini bertujuan untuk memberikan data kepada manajemen PT Jasa Raharja Cabang Medan yang dapat digunakan untuk meningkatkan praktik SDM, khususnya di bidang perekrutan, orientasi karyawan baru, dan evaluasi kinerja.
Consumer Purchase Intention toward Contemporary Coffee Products: the Effect of Price, Promotion, and Service Quality (Study at Kopi Kenangan Mantan) Fachru Sabrina Aulia Br. Ginting; Elysia Elysia; Lenta Friska Purba; Yan Raja David Hamonangan Damanik
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines consumer purchase intention toward contemporary coffee products through the influence of price, promotion, and service quality, with a specific focus on the Kopi Kenangan Mantan menu. A quantitative approach with an explanatory research design was applied. The research was conducted at Kopi Kenangan Medan, involving 100 respondents who had purchased products from Kopi Kenangan. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that price has a positive and significant effect on consumer purchase intention, indicating that consumers consider price suitability, affordability, and perceived value before making a purchase. Promotion also has a positive and significant effect, suggesting that digital promotions, discounts, vouchers, and attractive marketing campaigns can increase consumer interest in buying the product. In addition, service quality positively and significantly affects purchase intention, showing that fast service, employee friendliness, order accuracy, and transaction convenience contribute to a positive consumer experience. Simultaneously, price, promotion, and service quality significantly influence consumer purchase intention. These findings indicate that consumer interest in purchasing the Kopi Kenangan Mantan menu is shaped by the combination of perceived price fairness, effective promotional strategies, and satisfactory service quality.
Co-Authors Agnes Miranda Chandra Elysia Elysia Fachru Sabrina Aulia Br. Ginting Lenta Friska Purba Milka Rositi Sianipar Nadya Zahrah Kesuma