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All Journal Jurnal Teknimedia: Teknologi Informasi dan Multimedia
Ahmad Nugroho
Progam Studi Teknologi Informasi Universitas Tidar
Computer Science & IT Control & Systems Engineering Engineering

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PENGEMBANGAN PLATFORM DIGITAL EKONOMI KREATIF DAERAH BERBASIS USER-CENTERED DESIGN (STUDI KASUS: EKRAFMAGELANG.ID) Muhammad Ichwandar Akrianto; Muhamad Maksum Hidayat; Ahmad Nugroho
TEKNIMEDIA: Teknologi Informasi dan Multimedia Vol. 7 No. 1 (2026): June 2026
Publisher : Badan Penelitian dan Pengabdian Masyarakat (BP2M) STMIK Syaikh Zainuddin NW Anjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46764/teknimedia.v7i1.336

Abstract

The development of digital technology has driven significant transformations in the management and promotion of regional creative economies. However, the use of digital platforms by creative economy actors in the region still faces various obstacles, such as limited information presentation, unintegrated data management, and a less than optimal user experience. This study aims to develop a regional digital creative economy platform in Magelang Regency by applying the User-Centered Design (UCD) method so that the resulting system is in line with user needs and characteristics. The UCD method is implemented through several stages, including user-oriented planning, understanding the context of use, identifying user needs, designing solutions, and evaluating predetermined needs. Data collection was conducted through interviews with platform managers, creative economy actors, and users, followed by designing user flows and system mock-ups. The evaluation system was conducted using a usability test method to measure ease of use and interface comfort. The results of the study indicate that the developed digital platform is able to present product information and MSME profiles in a structured, easily accessible manner, and provides a good user experience. Thus, the application of the UCD method has proven effective in supporting the development of a regional digital creative economy platform and is expected to increase the promotion and visibility of creative economy actors in a sustainable manner.
Co-Authors Muhamad Maksum Hidayat Muhammad Ichwandar Akrianto