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p-Index From 2021 - 2026
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All Journal Senarai Kearifan Lokal Akuntansi
Safina Aulia Arta mefia
Universitas PGRI Madiun
Economics, Econometrics & Finance

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UMKM Naik Kelas!: Pendampingan Laporan Keuangan dan Pelatihan E-Commerce OO Pizza Madiun di Era Ekonomi Kreatif Maya Novitasari; Intan Dwi Maharani; Felita Ratna Dewanti; Rike Diah permatasari; Pasya Rizky Ramadhani; Alfina Nur Febriyani; Daffa Aliya Hanifah; Safina Aulia Arta mefia; Agil Alfiantikta Permata; Asysyfa Zahra Dwi Savira; Muchamad Fajar Yasam
Senarai Kearifan Lokal Akuntansi: Jurnal Pengabdian Masyarakat Vol. 2 No. 1: 2026
Publisher : Jurusan Akuntansi Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sokla.v2i1.238

Abstract

This community service was driven to local MSMEs that face the digital era challenges, including marketing, product packaging, and financial management. The activity was carried out at MSME OO Pizzat, Madiun Regency. The aim is to assist MSME actors in improving their skills in using e-commerce platforms, enhancing product packaging design, and strengthening basic financial literacy. The implementation methods included interviews, direct mentoring, creating social media content, and digital publication. The activities were carried out in stages from June 17 to July 3, 2025. The program's results showed an increase in the partner's capacity for digital promotion through Instagram and TikTok, the installation of business banners, and a better understanding of financial recording and evaluation. This program applied the Objective and Key Results approach, which helped focus goals and measure the outcomes concretely. In conclusion, this program successfully promoted the digital transformation of MSMEs through practical and sustainable assistance.
Pendampingan Pemasaran Digital melalui Instagram dan TikTok dalam Meningkatkan Penjualan UMKM Minuman Tradisional Anugerah Jaya Felita Ratna Dewanti; Anny Widiasmara; Alfina Nur Febriyani; Safina Aulia Arta Mefia; Lusi Novianti Nurul Azizah
Senarai Kearifan Lokal Akuntansi: Jurnal Pengabdian Masyarakat Vol. 2 No. 1: 2026
Publisher : Jurusan Akuntansi Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Anugerah Jaya Traditional Beverage MSME, owned by Mrs. Tutik Widarwati in Jiwan District, Madiun Regency, faced marketing limitations because sales relied solely on direct selling, resulting in a monthly turnover of approximately IDR 3,000,000. Its products, beras kencur and kunyit asam, had not been promoted through digital media. This community service program aimed to increase sales through digital marketing assistance using Instagram and TikTok. The methods applied included observation, interviews, and training on creating social media accounts, promotional videos, digital pamphlets, weekly content, and a pre-order system via Instagram, TikTok, and WhatsApp. The assistance resulted in active Instagram and TikTok accounts independently managed by the partner. Monthly turnover increased to IDR 3,800,000 with 25 new customers, along with additional sales of IDR 420,000 generated during the Universitas PGRI Madiun MSME Expo. This activity also positively impacting income growth and strengthening the partner's ability to manage marketing independently.
Co-Authors Agil Alfiantikta Permata Alfina Nur Febriyani Anny Widiasmara Asysyfa Zahra Dwi Savira Daffa Aliya Hanifah Felita Ratna Dewanti Intan Dwi Maharani Lusi Novianti Nurul Azizah Maya Novitasari Muchamad Fajar Yasam Pasya Rizky Ramadhani Rike Diah permatasari