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Language and Gender Representation in Corporate Social Responsibility: A Case Study of PT Kideco’s Company Profile Muhammad Khaidirr Nasik; Wilma Prafitri
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 10, No 2 (2026): April 2026
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v10i2.26652

Abstract

Corporate Social Responsibility discourse serves as a key platform for gender representation in Indonesia's male-dominated mining sector. This study examines linguistic gender patterns in PT Kideco Jaya Agung's Company Profile 2024 using Fairclough's (1992) three-dimensional Critical Discourse Analysis framework. Manual analysis identified 70 gender references across 45 pages, revealing "pria" dominance at 67.1% (47 instances) versus 32.9% female terms (23 instances), despite the company's reported 15% female workforce participation. Key findings demonstrate 69.6% of female references employ passive constructions compared to 27.7% of male references, positioning women as beneficiaries rather than operational agents. Collocational analysis shows male terms associated with core functions (operations, leadership) while female terms cluster around peripheral social programs (training, empowerment), evidencing tokenistic discourse despite numerical diversity achievements. These patterns confirm persistent patriarchal framing characteristic of mining CSR communication. The study recommends gender-neutral terminology, active voice constructions, and balanced collocational representation to achieve linguistic equity. Findings contribute methodological insights for analyzing corporate gender discourse in extractive industries. Keywords: CSR discourse, gender representation, critical discourse analysis, mining industry, linguistic asymmetry
A stylistics analysis of figurative language in Inside Out 2 (2024) Reva Nita; Wilma Prafitri
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 10, No 1 (2026): Januari 2026
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v10i1.21591

Abstract

This study aimed to explore the use of figurative language in the dialogues of the film Inside Out 2 (2024). The research used a qualitative descriptive method to describe the types of figurative language based on Perrine’s theory. The data consisted of words and phrases found in the dialogues spoken by the two main characters, Joy and Anxiety. The data was collected by repeatedly watching and observing the film, capturing relevant scenes, highlighting dialogues that exhibited figurative language, analyzing and classifying the types of figurative language. The study revealed six types of figurative language: metaphor, apostrophe, synecdoche, metonymy, hyperbole, and irony, with irony appearing as the most frequently type. The findings showed that figurative language in the film functioned not only as a stylistic effect but also as a means to represent emotional complexity in a more concrete and relatable form. By examining the film’s stylistic choices, the study demonstrated how figurative expressions contributed to deeper character portrayal and emotional nuance, especially in reflecting the internal struggles of Riley as she undergoes emotional development. This research contributes to the field of stylistics by illustrating how figurative language can be effectively used in animated films to visualize abstract emotions and enhance audience understanding.