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Lava Tour Merapi and Community Economic Welfare: A Structural Analysis of Community-Based Tourism in Umbulharjo Village, Yogyakarta Muammar Khadafi; Fauziah Eddyono
Journal of Tourism Economics and Policy Vol. 6 No. 2 (2026): Journal of Tourism Economics and Policy (April – June 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i2.1610

Abstract

The growth of post-disaster tourism in disaster-prone areas of Mount Merapi, particularly through Lava Tour activities, demonstrates considerable economic potential for local communities. However, the actual contribution to improving community welfare has not been extensively examined empirically. This study aims to analyze the impact of Lava Tour Merapi activities on household income and community welfare in Umbulharjo Village, Sleman. The research employed a quantitative approach with an associative survey design involving 100 Lava Tour stakeholders, including jeep drivers, homestay managers, culinary entrepreneurs, and souvenir vendors. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with SmartPLS software. The findings reveal that all dimensions of Lava Tour activities significantly influence the increase in community income, with the highest contributions coming from souvenir businesses and homestays. Nevertheless, the increase in income has not had a significant impact on community welfare, particularly in aspects of education and retirement savings. These findings highlight the need for broader policy interventions, such as institutional support, access to capital, and community capacity building. It is recommended that community-based tourism management in disaster-prone areas involve institutions such as Destination Management Organizations (DMOs) to ensure sustainability and equitable distribution of benefits.
Transforming Tourist Behavior in the Post-Pandemic Era : Big Data Insights from Jakarta’s Kotatua Heritage site Firnandi Gufron; Fauziah Eddyono; Budi Prasetiya
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2061

Abstract

The COVID-19 pandemic has profoundly reshaped tourist behavior, particularly within urban heritage destinations. This study explores the behavioural transformation of visitors to the Kotatua Jakarta heritage district before and after the pandemic, employing a descriptive quantitative approach grounded in big data analytics. A dataset of 692 user-generated reviews was extracted from multiple digital platforms—Tripadvisor, Google Review, Google Insight, and Traveloka—covering the period from 2016 to 2023. Structured data were analysed using SPSS, while unstructured textual data were processed through natural language processing techniques via RapidMiner and Python libraries. Findings indicate marked shifts in tourist segmentation, travel motivations, attraction preferences, visitation patterns, and spending behaviour. Post-pandemic tourists were predominantly local residents from Greater Jakarta, with Gen Z and Millennials comprising the majority. A transition was observed from educational motivations to light recreational and visual experiences such as photography and sightseeing. Average visit durations decreased, yet revisit intentions increased, while overall expenditure per visitor declined significantly. These trends reflect a growing demand for proximity-based, flexible, and value-conscious travel. The study underscores the imperative for destination management organisations (DMOs) to adopt data-driven strategies that prioritise digital engagement, open-air spatial design, and locally responsive tourism experiences. It further advocates for the sustained integration of big data analytics to support adaptive, inclusive, and sustainable governance of heritage tourism in the evolving post-pandemic context.