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p-Index From 2021 - 2026
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All Journal Demagogi: Journal of Social Sciences, Economics and Education Interkoneksi: Journal of Computer Science and Digital Business
Hawa Gazani
Universitas Trunojoyo Madura, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Effective Content Strategy to Boost Halal Product Brands Sayful Arif; Sholahuddin Sholahuddin; Tatha Amelia Fretika; Devi Triana; Lailatul Fitria; Hawa Gazani
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 6 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i6.122

Abstract

The development of digital technology has brought significant changes to marketing strategies, including for halal products, which are increasingly in demand by global consumers. Halal products are not only required to meet Sharia standards but also to build trust and brand awareness in a competitive market. This study aims to examine effective digital content strategies for enhancing halal product brands in the digital era. The method used was a qualitative approach through case studies of halal business actors using interviews, focus group discussions (FGDs), observation, and documentation. The results show that informative, educational, and consistent content strategies optimized with SEO and social media can increase halal product visibility, strengthen brand image, and foster consumer loyalty. Collaboration with influencers and creative use of digital platforms have also proven effective in expanding marketing reach. Thus, a targeted content strategy serves not only as a promotional tool but also as an educational and communication tool that supports the sustainability of the halal product business.
The Role of Innovation and Technology in Enhancing the Competitiveness of the Global Halal Industry Lailatun Nuroniyah; Nawaliyah Nawaliyah; Mahmudi Ja’far; Moh Aminulloh; Hawa Gazani
Interkoneksi: Journal of Computer Science and Digital Business Vol. 4 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v4i1.87

Abstract

This study aims to analyze the role of innovation and technology in enhancing the competitiveness of the global halal industry, which is currently growing rapidly in line with the increasing demand for quality halal products that comply with Sharia principles. Using a descriptive qualitative approach, this study examines various literature, policy reports, and industry documents related to the application of technologies such as Artificial Intelligence, the Internet of Things, blockchain, and the digitalization of halal certification. The results show that innovation has a significant contribution to creating added value, increasing production efficiency, and expanding the market share of the halal industry. Technology integration has been proven to strengthen supply chain transparency, accelerate the halal certification process, and increase consumer trust through a more accurate traceability system. Furthermore, digitalization has also driven the transformation of halal MSMEs through the optimization of digital marketing and the utilization of e-commerce platforms. However, the adoption of innovation and technology still faces obstacles such as limited resources, low digital literacy, and a lack of supporting infrastructure, especially among MSMEs. This study concludes that collaboration between the government, certification bodies, academics, and industry players is essential to strengthening a sustainable and globally competitive halal innovation ecosystem.
Co-Authors Devi Triana Lailatul Fitria Lailatun Nuroniyah Mahmudi Ja’far Moh Aminulloh Nawaliyah Nawaliyah Sayful Arif Sholahuddin Sholahuddin Tatha Amelia Fretika