Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Besaung : Jurnal Seni Desain dan Budaya Abdimasku : Jurnal Pengabdian Masyarakat
Kiki Fitaloka
Program Studi Desain Komunikasi Visual, Fakultas Ekonomi Dan Bisnis,Universitas PGRI Silampari, Indonesia
Arts Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Pembuatan Desain Kemasan Produk Bagi Kelompok Wanita Tani Desa Air Satan Kiki Fitaloka; Eli Suryani; Restu Restu; Fahri Akbar Saputra
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3195

Abstract

Program pengabdian kepada masyarakat ini bertujuan mengatasi permasalahan kemasan produk Kelompok Wanita Tani Desa Air Satan yang masih sederhana dan belum memenuhi standar kemasan modern. Permasalahan utama meliputi keterbatasan keterampilan desain grafis, ketiadaan identitas merek yang konsisten, serta minimnya pemahaman terhadap regulasi kemasan pangan. Metode yang digunakan adalah pendampingan langsung dan kolaboratif dengan platform Canva sebagai media desain, dilaksanakan pada Oktober 2025 dengan melibatkan 18 anggota kelompok. Hasil kegiatan menunjukkan terciptanya enam template desain kemasan untuk produk unggulan, satu logo sebagai identitas brand, serta tujuh desain kemasan yang berhasil dibuat langsung oleh peserta. Evaluasi pre-test dan post-test menunjukkan peningkatan pemahaman dari 6% menjadi 83% dengan kategori "Sangat Baik". Kegiatan ini berhasil meningkatkan kapasitas anggota kelompok dalam bidang desain grafis digital dan memberikan solusi praktis untuk meningkatkan daya saing produk di pasar.
Strategi Desain Kemasan Dalam Membangun Identitas Visual Produk Olahan Pepaya KWT Mandiri Desa Air Satan Eli Suryani; Kiki Fitaloka; Fahri Saputra; Restu
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 2 (2026): Besaung: April-July 2026 (IN PROGRES)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i2.7130

Abstract

Processed papaya products produced by KWT Mandiri in Air Satan Village have economic potential to be developed, but they are not yet supported by packaging design that strongly represents the product’s visual identity. This condition causes limited product attractiveness, brand recognition, and market competitiveness. Therefore, it is necessary to design packaging that not only functions as product protection, but also as a visual communication medium capable of building image and increasing consumer purchase interest. This study aims to develop packaging design that is aesthetic, communicative, and relevant to the characteristics of KWT Mandiri as a local producer, so that it can strengthen product identity and increase its selling value. The method used is a qualitative approach with Tim Brown’s Design Thinking model, which includes the stages of empathize, define, ideate, prototype, and testing. Data were collected through interviews, observation, and visual documentation. The results show that the design process produced a packaging concept that is in accordance with product characteristics and user needs through the development of several design alternatives and evaluation with KWT members. The selected design is considered more capable of presenting local identity, increasing visual attractiveness, and strengthening product image in the market. Thus, packaging design can be a strategic solution in supporting the development and sustainability of KWT Mandiri’s processed papaya business
Co-Authors Eli Suryani Eli Suryani Fahri Akbar Saputra Fahri Saputra Restu Restu Restu