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Cut Elfida
Ar-Raniry State Islamic University, Aceh
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Brand And Price On The Purchase Decision Of Sneakers Among Generation Z In Banda Aceh Nanda Juliandi; Hendra Syahputra; Cut Elfida
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 1 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/091c2e43

Abstract

A purchase decision is an action taken by consumers to purchase a desired product or service. Brand and price are two factors among other factors that can influence purchasing decisions, especially among generation Z. Therefore, it is important to understand the influence of brand and price on purchasing decisions to design effective marketing strategies. Therefore, it is important to understand the effect of brand and price on purchasing decisions to design effective marketing strategies. This study aims to analyze the effect of brand and price on purchasing decisions for sneakers by generation Z in Banda Aceh. This study uses a quantitative approach method with data analysis methods using multiple linear regression. The data collection technique was carried out by distributing questionnaires. The results showed that the brand and price variables had a significant effect on purchasing decisions. Simultaneously, brand and price together have a significant effect on purchasing decisions for sneakers for generation Z in Banda Aceh.  
The Influence Of Social Media, Lifestyle, And Environment On Student Consumptive Behavior Marwiyati Marwiyati; Cut Elfida; Muhammad Daniel Al Mizan; Mohd Jaisar Raju
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 7 No. 1 (2026): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/t6f8cy67

Abstract

Students often follow trends to gain recognition in their social environment, development of technology and social media has made access to consumption trends easier. This can encourage consumptive behavior, which becomes problematic if done excessively without considering needs and financial capability. This study analyzes the influence of social media, lifestyle, and environment on the consumptive behavior of students in Syiah Kuala District using a quantitative approach with 100 respondents. The results show that social media has no significant effect, while lifestyle and environment do have an effect. Simultaneously, the three variables influence consumptive behavior with a contribution of 55.3%, while the remaining 44.7% is influenced by other factors not examined in this study.
Co-Authors Hendra Syahputra Marwiyati Marwiyati Muhammad Daniel Al Mizan Nanda Juliandi Raju, Mohd. Jaisar