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Analysis Marketing of Goat Milk at Tharraya Farm, Sunggal Subdistrict Indri Safira Lubis; Galih Ari Wirawan Siregar
Jurnal Peternakan Integratif Vol. 13 No. 02 (2025): Jurnal Peternakan Integratif
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jpi.v13i2.23242

Abstract

This study aims to determine the characteristics of the marketing institutions involved in marketing goat milk, determine the channel shape and function of marketing goat milk, determine the cost of marketing margins, farmer's share, and profit ratios marketing goat milk as well as analyze the marketing efficiency of goat milk at Tharaya Farm District Sunggal. The method used in data collection is purposive sampling. Primary data was collected through interviews using questionnaires and direct observation of breeders, intermediary traders and consumers. The parameters studied were marketing institutions, marketing channels, marketing margins, farmer's share, profit to cost ratio. The results of this study indicate that the marketing agencies involved in marketing goat milk at Tharraya Farm are breeders and retailers. There are two milk marketing channels at Tharraya Farm, namely, Channel I: Breeder-Consumer, Channel II: Breeder-Retailer-Consumer. Based on the marketing analysis, the margin share was obtained, where in this analysis channel I (Rp. 30,600) was greater than channel II (Rp. 0). Farmer's Share Channel II (100%) is greater than channel I (60%). The profit ratio of channel I (11.17) is smaller than channel II (15.4). The efficiency of the milk marketing channel at Tharraya Farm can be seen from its marketing efficiency, that each marketing channel is efficient with a value between 0-33%. The conclusion of this research is the marketing of goat milk at Tharraya Farm has been efficient.
Analysis Marketing of Goat Milk at Tharraya Farm, Sunggal Subdistrict Indri Safira Lubis; Galih Ari Wirawan Siregar
Jurnal Peternakan Integratif Vol. 13 No. 02 (2025): Jurnal Peternakan Integratif
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jpi.v13i2.23242

Abstract

This study aims to determine the characteristics of the marketing institutions involved in marketing goat milk, determine the channel shape and function of marketing goat milk, determine the cost of marketing margins, farmer's share, and profit ratios marketing goat milk as well as analyze the marketing efficiency of goat milk at Tharaya Farm District Sunggal. The method used in data collection is purposive sampling. Primary data was collected through interviews using questionnaires and direct observation of breeders, intermediary traders and consumers. The parameters studied were marketing institutions, marketing channels, marketing margins, farmer's share, profit to cost ratio. The results of this study indicate that the marketing agencies involved in marketing goat milk at Tharraya Farm are breeders and retailers. There are two milk marketing channels at Tharraya Farm, namely, Channel I: Breeder-Consumer, Channel II: Breeder-Retailer-Consumer. Based on the marketing analysis, the margin share was obtained, where in this analysis channel I (Rp. 30,600) was greater than channel II (Rp. 0). Farmer's Share Channel II (100%) is greater than channel I (60%). The profit ratio of channel I (11.17) is smaller than channel II (15.4). The efficiency of the milk marketing channel at Tharraya Farm can be seen from its marketing efficiency, that each marketing channel is efficient with a value between 0-33%. The conclusion of this research is the marketing of goat milk at Tharraya Farm has been efficient.
EVALUATION OF THE SUSTAINABILITY SHEEP DEVELOPMENT IN GALANG, DELI SERDANG DISTRICT Galih Ari Wirawan Siregar; Teguh Azira Perkasa; Achmad Sadeli; Rizka Ramadhani
JURNAL NUKLEUS PETERNAKAN Vol 13 No 1 (2026): Juni
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v13i1.25433

Abstract

This study aims to evaluate the sustainability of sheep farming in Galang, Deli Serdang from March-May 2023. This study used the Multi-Dimensional Scaling (MDS) method with the Rap-Sheep approach for sustainability assessment. The sensitive attributes influencing the sustainability index and sustainability status were analyzed using Leverage analysis, whereas the effects of uncertainty and potential errors were examined using Monte Carlo analysis. The data used in the study included primary data and secondary data. Respondents used amounted to 90 sheep farmers. This study uses 4 dimensions, namely the ecological dimension with 12 attributes, the economic dimension with 10 attributes, the social dimension with 9 attributes, and the technology dimension with 10 attributes. The results showed that the sheep farming in Galang, Deli Serdang currently has a sustainability index value in the ecological dimension of 56,71 (quite sustainable), economic dimension of 51,50 (quite sustainable), social dimension of 63,47 (quite sustainable) and technological dimension of 38,85 (less sustainable). Multi dimensionally, the index value of 52,63 is obtained, which means that the sheep farming in Galang, Deli Serdang is in a fairly sustainable status.