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Aminullah Aminullah
Universitas Nurul Jadid, Paiton, Probolinggo, Indonesia
Education

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DIGITAL BRANDING UNTUK SEKOLAH ISLAM: MENINGKATKAN CITRA DAN DAYA TARIK PESERTA DIDIK Moh. Holidi; Hafidatun Nabila; Aminullah Aminullah; Uryatul Hikmah; Yusril Ihza Saputra; Akmal Mundiri
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2194

Abstract

This study aims to analyze digital branding strategies in Islamic schools in improving the image of the institution and attracting new students. The research focus includes the effectiveness of social media, websites, and digital content in shaping the public's positive perception of schools. The research uses a descriptive qualitative approach with case studies in Islamic schools that have implemented active digital branding. Data was collected through in-depth interviews with marketing teams, observation of social media accounts, and digital content analysis. The analysis was carried out using thematic coding techniques to identify strategic patterns, competitive advantages, and their impact on student engagement. Results show that the use of consistent, interactive, and informative digital content increases public awareness, strengthens the school's reputation, and encourages increased enrollment. Storytelling strategies based on Islamic values and academic achievement have proven effective in building a positive image. These findings provide practical guidance for Islamic education managers to design a structured digital branding strategy, increase student attractiveness, and strengthen the institution's position in the digital era. The results of the research are also the basis for the development of sustainable digital marketing practices in faith-based educational institutions.
STRATEGI BRANDING DIGITAL LEMBAGA PENDIDIKAN ISLAM: ANALISIS NARATIF MULTI-PLATFORM Yusril Ihza Saputra; Hafidatun Nabila; Aminullah Aminullah; Uryatul Hikmah; Moh. Holidi; Abu Hasan Agus R
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2195

Abstract

Technological advancements are driving educational institutions to build their image and competitiveness through digital branding strategies. This study aims to evaluate the digital branding strategy at MA Manbaul Ulum Tangsil Wetan Bondowoso, particularly from the audience’s perspective regarding the implementation of such branding. This study employs a qualitative method using a case study approach and grounded theory. Research data were collected through interviews, observations, and desk reviews from informants such as students, parents, and institutional administrators. Data was analyzed through the stages of data condensation, data reduction, data presentation, and verification. The results indicate that although the organization utilizes digital platforms to disseminate academic information and religious activities, there is a lack of audience engagement and depth in the religious content presented. The audience felt that digital branding emphasized academic information more and placed less emphasis on religious values as the institution’s identity. These findings underscore the importance of Islamic educational institutions balancing the delivery of academic information and religious value-based content, as well as enhancing audience engagement through digital communication to strengthen relationships with the audience.
Co-Authors Abu Hasan Agus R Akmal Mundiri Hafidatun Nabila Moh. Holidi Uryatul Hikmah Yusril Ihza Saputra