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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Ridwan Nasution
Universitas Labuhanbatu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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The influence of brand image and promotion on customer loyalty Ridwan Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.362

Abstract

Brand image and promotion are factors that can be considered by consumers in decision making. This research method uses a quantitative approach. The sample of this research is customers at Mie Atok Rantauprapat. The results of the study show that brand image and promotion affect customer loyalty.
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