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All Journal MOVE: Journal of Community Service and Engagement
Ewing Yuvisa Ibrani Ibrani
Faculty of Economics and Business, Sultan Ageng Tirtayasa University
Humanities

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Utilizing Marketing Technology and Product Innovation as Infrastructure for the Development of East Sawarna Village Banana Sale MSMEs Deris Desmawan; Rizal Syaifudin; Ewing Yuvisa Ibrani Ibrani
MOVE: Journal of Community Service and Engagement Vol. 5 No. 5 (2026)
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i5.626

Abstract

Bananas are an agricultural commodity with high economic value and broad market demand. They serve as both a staple food and a source of income for many farmers and entrepreneurs. However, in the face of increasing competition, the banana industry often encounters challenges in enhancing sales and expanding its market reach. This community service program is designed to utilize marketing technology as an effective solution for MSMEs to address these challenges. By implementing digital marketing strategies, such as the use of social media, this initiative supports the national agenda of economic digitalization and aligns with the mandate of higher education to generate measurable social impact through community service.
Co-Authors Deris Desmawan Rizal Syaifudin