Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Engagement: Jurnal Pengabdian Kepada Masyarakat
Trenggono Pujo Sakti
Universitas Bandar Lampung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Creative Therapy and Economic Empowerment for People with Mental Disabilities through Eco-Print: A Community-Based Rehabilitation Model Trenggono Pujo Sakti; Noning Verawati; Budhi Waskito
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2026): May 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i2.2265

Abstract

Background: Mental health recovery requires approaches that extend beyond clinical services by integrating psychosocial support, community engagement, and economic empowerment. Individuals in the recovery process continue to face social stigma, limited access to inclusive rehabilitation services, and barriers to social and economic reintegration. Pesantren possess social capital and cultural legitimacy that position them as potential settings for community-based rehabilitation. Purpose of the Study: This community service program aimed to enhance psychosocial functioning, creative capacity, social participation, and economic readiness among post-rehabilitation santri at Pondok Pesantren Jolo Sutro, Central Lampung, through eco-print–based creative therapy. Methods: The program employed a community-based rehabilitation approach implemented through five sequential mentoring phases, including initial assessment, introduction to creative activities, eco-print practice, process reflection, and sustainability strengthening. Evaluation was conducted using a performance-based assessment rubric to assess technical and psychosocial outcomes. Results: The assessment results showed scores ranging from 3 to 5, with a mean score of 4.0. Two indicators reached the highly proficient category, four indicators were classified as developing proficiency, and two indicators fell under basic emerging skills. These findings indicate consistent progress toward moderate to high levels of creativity and ecoprint technical mastery. The program was also associated with strengthened personal capacity, improved emotional regulation, enhanced social interaction, and the initiation of a pesantren-based eco-print business unit.
From Scroll to Checkout: Generation Z's Lived Experiences with TikTok Content Marketing Lily Harlina Putri; Trenggono Pujo Sakti
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.26332

Abstract

TikTok has transformed digital marketing by enabling interactive and personalized consumer–brand engagement. Although previous studies have linked content marketing, brand awareness, social proof, and purchase decisions, little is known about how Generation Z experiences these processes. This study explores Generation Z's lived experiences of TikTok content marketing using an interpretative phenomenological approach. Semi-structured interviews were conducted with 20 Generation Z consumers, and the data were analyzed using the Gioia methodology. The findings identify a sequential consumer experiential journey comprising TikTok Content Marketing Types, Formation of Brand Awareness, Social Proof as a Trust Builder, The Purchase Decision Process, and Reflection of Consumer Experience among Generation Z. Authentic content stimulates initial engagement, repeated algorithm-driven exposure enhances brand awareness, social proof strengthens trust, and purchase decisions result from rational evaluations supported by community validation. Repeated interactions also foster digital reflexivity, encouraging consumers to critically evaluate marketing information before purchasing. This study contributes to digital marketing literature by proposing a phenomenological model explaining how TikTok content experiences shape Generation Z's purchasing behavior within the social commerce ecosystem.
Co-Authors Budhi Waskito Lily Harlina Putri Noning Verawati