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All Journal Journal of Islamic Monetary Economics and Finance
Adeeb Alhebri
Accounting Program, Applied College at Muhyle, King Khalid University, Kingdom of Saudi Arabia
Economics, Econometrics & Finance

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The Impact of Service Quality on Halal Purchase Decisions: A Study of Customer Satisfaction and Word of Mouth Ejaz Aslam; Malik Shahzad Shabbir; Anam Iqbal; Mohammad Jaradat; Adeeb Alhebri; Salem Hamad Aldawsari; Syed Ahtsham Ali; Laila Refiana Said
Journal of Islamic Monetary Economics and Finance Vol. 12 No. 2 (2026)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v12i2.2715

Abstract

This study empirically examines a mediated moderated mechanism to explain customer satisfaction with halal purchase intentions via word of mouth, grounded on Expectation-Confirmation Theory (ECT). Compiling data from purchasers of fast-moving consumer goods (FMCG) by means of structured questionnaires, we employ partial least squares structural equation modeling (PLS-SEM) to address the objective of the study. Our findings indicate that service quality reliability plays a pivotal role in influencing customer satisfaction. Likewise, the physical environment in which customers are provided services plays a decisive role in consumer fulfillment. This indicates that service excellence reliability also performs a crucial function in ensuring satisfaction among customers. Acknowledgment The authors extend their appreciation to the Deanship of Research and Graduate Studies at King Khalid University for funding this work through a large-group Research Project under grant number (RGP.2/66/47).
Co-Authors Anam Iqbal Ejaz Aslam Laila Refiana Said Malik Shahzad Shabbir Mohammad Jaradat Salem Hamad Aldawsari Syed Ahtsham Ali