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p-Index From 2021 - 2026
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All Journal IJECS: Indonesian Journal of Empowerment and Community Services Economics and Business Journal
Darusman
Universitas Muhammadiyah Pontianak
Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PKM Improving Digital Literacy for Indonesian People in Tsukuba Prefecture, Japan Darusman; Ferdi Firmansyah; Theofan Maula Rahmawan
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 7 No. 1 (2026): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v7i1.7776

Abstract

ABSTRACT The use of social media is still spontaneous, undirected, and has not been supported by an effective content management strategy. The main challenges faced include a lack of understanding of algorithmic platforms, inconsistencies in content creation, as well as a lack of engaging content editing capabilities. The purpose of this Community Service (PKM) activity is to improve digital literacy and social media skills to build personal and business branding for the Indonesian diaspora living in Tsukuba Prefecture, Japan. One of the obstacles faced by the Indonesian community in Japan is the low awareness of the use of social media, which is only used to share personal life stories, and the lack of technical skills to create interesting and engaging digital content. The solution approach implemented was to provide education and direct mentoring on social media utilization strategies and video content creation techniques that leave a positive impression on the audience. The results of this activity showed a 40.2% increase in awareness of the importance of building personal and business branding and a 55.3% increase in video editing skills after the educational activity was implemented. The conclusion of this PKM activity is that education on social media utilization strategies and mentoring in editing digital video content have been proven to provide positive improvements for Indonesian diaspora in Japan. Keywords: Digital Literacy; Social Media ; Personal Branding
The Influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak Siti Nurpatmawati; Dedi Hariyanto; Darusman
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.416

Abstract

This study aims to analyze the influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak. This research uses an associative quantitative approach. The research sample amounted to 150 respondents who were consumers of Coffee Shop Elsana Pontianak and followed the related Instagram account. Data collection was carried out through the distribution of questionnaires using a 5-point Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26 through validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing using t-tests and F-tests. The results of the study indicate that all research instruments are valid and reliable. Partially, Instagram Content has a positive and significant effect on Purchase Intention with a t-value of 7.273 and a significance of 0.000. Posting Frequency has a positive and significant effect on Purchase Intention with a t-value of 3.970 and a significance of 0.000. Simultaneously, Instagram Content and Posting Frequency have a significant effect on Purchase Intention with an F-value of 82.834 and a significance of 0.000. The coefficient of determination (R²) value of 0.530 indicates that 53.0% of Purchase Intention can be explained by Instagram Content and Posting Frequency, while the remaining 47.0% is influenced by other factors outside the study.
Co-Authors Dedi Hariyanto Ferdi Firmansyah Siti Nurpatmawati Theofan Maula Rahmawan