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All Journal Indonesian Journal of Da'wah Management Scholars
Maryono
Universitas Islam Negeri Sunan Kalijaga
Religion Decision Sciences, Operations Research & Management Social Sciences

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Reconstructing the Epistemology of Da'wah Management through a Prophetic Paradigm of Humanization, Liberation, and Transcendence Siti Fatimah; Maryono
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.30

Abstract

Purpose – This article examines the epistemological crisis of Da'wah Management (DM) and reconstructs it through Prophetic Management grounded in humanization, liberation, and transcendence. It aims to reposition DM as a coherent field of knowledge and institutional project within Islamic higher education. Design/methodology/approach – The study uses a qualitative conceptual-epistemological design based on library research, critical literature review, and analysis of institutional and curriculum documents related to DM. Findings – The article finds that DM has largely been shaped by positivistic-technocratic and normative-fiqh orientations, producing an eclectic curriculum, a blurred scientific identity, and graduates framed mainly as technical managers. As an alternative, it proposes Prophetic Management, derived from Kuntowijoyo's prophetic social science, as an epistemological framework that integrates human dignity, social liberation, and transcendental values. Research implications – The framework offers a basis for redesigning institutional orientation, curriculum structure, specialization development, and graduate profiles in DM study programs, particularly in Islamic higher education. Originality/value – This article contributes an original paradigmatic synthesis between prophetic social science and the epistemological reconstruction of DM as both a scientific discipline and an academic institution.
Co-Authors Siti Fatimah