Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Chairunnisah Putri Ayu Ningsih
Ilmu Komunikasi, UIN Raden Fatah Palembang
Economics, Econometrics & Finance Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategies in Increasing Income in the Local Fashion Industry (Case Study of Songket Zainal Brand in Palembang City) Yulis Amelia; Kun Budianto; Chairunnisah Putri Ayu Ningsih
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) - July 20
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.9246

Abstract

This study aims to analyze strategies in increasing income in the local fashion industry, especially in the Zainal Songket Brand in Palembang City. The fashion industry based on traditional crafts such as songket has an important role in preserving local culture as well as a source of community economy. However, increasingly fierce market competition and changes in consumer behavior require business actors to be able to implement the right strategies to increase revenue. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The informants in this study consist of business owners, employees, and consumers of the Zainal Songket Brand. Data analysis techniques are carried out through data reduction, data presentation, and conclusion drawn. The results of the study show that the strategies applied in increasing revenue include the development of product designs that follow trends without leaving cultural values, the use of social media as a means of promotion, improving product quality, and expanding marketing networks both offline and online. In addition, participation in events or exhibitions is also an important factor in attracting consumer interest, especially tourists. The obstacles faced include dependence on tourist visits, rising prices of raw materials, and limited weaver labor. The conclusion of this study is that the right marketing strategies and product innovation can increase the revenue of the local fashion industry, although there are still some obstacles that need to be overcome. Therefore, continuous efforts are needed in business development to be able to compete in a wider market.
The Meaning of Solidarity in News Songs to Friends: A Discourse Analysis Study Leni Parwati; Henny Yusalia; Chairunnisah Putri Ayu Ningsih
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) - July 20
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.9818

Abstract

Music is a form of communication that serves not only as entertainment but also as a means of conveying social messages, human values, and the realities of life through song lyrics. The song “Berita Kepada Kawan” by Ebiet G. Ade is one such song that depicts the suffering of victims of natural disasters as well as the values of solidarity, empathy, and sincerity. The purpose of this study is to analyze the solidarity depicted in the song “Berita Kepada Kawan” using Van Dijk’s discourse analysis model, which encompasses superstructural, microstructural, and macrostructural levels. This study employs a qualitative research method, and data collection was conducted through an analysis of the song’s lyrics as the primary data source. The focus of the analysis is to determine how the concept of solidarity is represented in the song through text structure, word choice, stylistic features, themes, and social context. The results of the study indicate that the lyrics of “Berita Kepada Kawan” represent solidarity by depicting the suffering of disaster victims, encouraging others to care, and reminding us of the importance of humanitarian values in society. It is hoped that this study will contribute to the development of communication studies, particularly discourse analysis, and broaden our understanding of music as an effective medium of communication for conveying social and humanitarian messages.
Co-Authors Henny Yusalia Kun Budianto Leni Parwati Yulis Amelia