Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Asia
Cecilia Oktaviani Priyanto
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Improvement of iCatGroomer MSMEs Through Optimization of Social Media and Online Platforms Meilani Handayani; Arkaantiar Bintang Fajar; Marel Pradnya Tuanakotta; Cecilia Oktaviani Priyanto
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2878

Abstract

Purpose: This study aims to address the limited digital marketing capabilities of iCatGroomer, an MSME in Salatiga, which struggles with insufficient human resources for content creation and the absence of an official website. The research highlights the importance of strengthening digital presence to enhance competitiveness and support MSME growth in the digital era. Method: A Participatory Assistance approach was used, involving observations, interviews, needs analysis, content strategy development, photo and video production, caption writing, scheduled content posting, and the creation of a simple website. Practical Applications: The findings support MSMEs in improving online visibility, increasing audience engagement, and establishing professional digital platforms. These improvements can enhance marketing effectiveness, customer communication, and long-term business sustainability. Conclusion: The project resulted in improved social media activity, higher engagement, and a functional website, demonstrating significant contributions to iCatGroomer’s digital presence and marketing strategy.
Co-Authors Arkaantiar Bintang Fajar Marel Pradnya Tuanakotta Meilani Handayani