Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Jurnal Pengabdian Masyarakat Asia Harmoni Economics: International Journal of Economics and Accounting
Dimas Wahyu Fahriski
Universitas Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Empowering the Potential of Local SMEs Based on the SDGs in Pagelaran Village Dimas Wahyu Fahriski; Aurora Sabrina Imtinan; Agung Winarno; Agus Hermawan
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2988

Abstract

Purpose: This community empowerment program in Pagelaran Village aims to empower local SMEs, thereby boosting the local economy through the implementation of digitalization in SDGs entrepreneurship to address the challenges of digital economic competition. Method: This program is implemented in five phases: identification, analysis, implementation, monitoring, and evaluation. Practical Applications: This initiative enhances the image of local SMEs in Pagelaran Village through professional product design and packaging, while marketing capabilities are strengthened through engaging social media content. Conclusion: Community service aimed at empowering local SMEs in Pagelaran Village can strengthen their capacity and competitiveness, thereby having a positive impact on the local economy.
Marketing Mix Analysis in Enhancing Product Competitiveness in the Local Market : (Case Study on Adam Koi) Bilqis Nabila Istiqlaliani; Dimas Wahyu Fahriski; Sudarmiatin Sudarmiatin; Ita Prihatining Wilujeng
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 4 (2025): November: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i4.351

Abstract

This study analyzes the application of the 4P marketing mix strategy (product, price, place, promotion) at Adam Koi, a micro-business in the ornamental fish sector. Using a qualitative approach with a descriptive case study method, data was collected through direct observation and interviews with the owner's son, who manages social media and digital marketing. The study reveals that the marketing mix elements are integrated and mutually supportive to maintain competitiveness. In terms of product, Adam Koi focuses on quality by implementing quarantine, care, and high-quality feeding processes to preserve fish color and endurance. For pricing, the strategy is flexible, considering fish type, size, color, and consumer purchasing power. The place aspect utilizes a hybrid distribution system, combining offline and online sales with a focus on safe fish delivery. Promotion has shifted from traditional methods to digital marketing via social media platforms like Instagram to increase audience engagement and expand the market. The findings highlight that the effective use of the marketing mix strengthens competitive positioning, builds customer loyalty, and supports business sustainability. This research also provides practical insights for MSMEs in developing adaptive marketing strategies in the digital era.
Co-Authors Agus Hermawan Aurora Sabrina Imtinan Bilqis Nabila Istiqlaliani Ita Prihatining Wilujeng Sudarmiatin