St Salmah Sharon
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar

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Merancang Masa Depan: Menyusun Kalender Kehidupan Siswa SMAS Pulau Barranglompo Mustika Kusuma Basir; St Salmah Sharon
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.561

Abstract

Workshop on Designing the Future: Creating a Life Calendar for Students of SMAS Pulau Barranglompo aims to increase students' awareness and ability to plan for the future in facing life's challenges and determining their life goals from an early age. The scope of this community service activity includes strengthening self-planning literacy, time management, and the development of students' personal vision and mission. The methods used include interactive material delivery, group discussions, and hands-on practice in compiling life calendars based on self-reflection and short-term and long-term goals. The results of the activity show that students demonstrate an increased understanding of the importance of life planning and are able to compile life calendars that reflect their potential, interests, and future hopes. New facts identified were the lack of personal planning habits among coastal students and their high enthusiasm for visual and narrative approaches in developing life plans. The main conclusion of this activity was that empowerment through a life planning approach was able to foster students' motivation, direction, and personal responsibility in undergoing the education process and living a more focused life. This activity makes a real contribution to building the capacity of students as the next generation with a long-term vision for life.
Pengabdian Masyarakat: Pemberdayaan UMKM Melalui Pemasaran Digital dan Manajemen Keuangan di Bantimurung, Makassar St Salmah Sharon; Yuyun Karysitin Meilisa Suade; Monalisa Monalisa; Erwin Erwin
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.569

Abstract

This Community Service Program aims to empower micro, small, and medium enterprises (MSMEs) in the Bantimurung area of ​​Makassar by strengthening their digital marketing and financial management capacity to improve business sustainability. The main challenges faced by partners include low financial literacy, poor cash flow recording and management, and limited use of digital media in product marketing. This program is implemented using an educational and participatory approach combined with hands-on practice and mentoring. The implementation method includes preparation, digital marketing and financial management training, and mentoring and evaluation. The results of the activity indicate an increase in partners' understanding and skills in utilizing digital media as a means of promotion and expanding market reach, as well as increased awareness and ability of partners in simple financial recording, cash flow management, and separating business and personal finances. The high level of partner participation throughout the program reflects the program's relevance to the real needs of MSMEs. Overall, this program demonstrates that the integration of digital marketing and financial management, implemented in a contextual and applicable manner, can strengthen the competitiveness and resilience of MSMEs. The practical implications of this activity emphasize the importance of ongoing mentoring and collaboration between universities and the community in encouraging accountable, adaptive, and local economic sustainability-oriented MSME management.