Azzara Azzara
IAIN Pontianak, Indonesia

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IMPLEMENTASI SISTEM INFORMASI DI PONDOK PESANTREN DARUL KHAIRAT SUNGAI JAWI PONTIANAK Nazilah Nazilah; Sekar Apriliza; Dita Nurfadhilah; Putri Putri; Azzara Azzara
J-MD Jurnal Manajemen Dakwah Vol. 6 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/h3femf21

Abstract

Information system implementation has become an essential component of digital transformation in Islamic boarding school education, particularly in strengthening institutional governance and communication. This study aims to analyze how information systems and digital media management contribute to governance practices within an Islamic boarding school environment. Employing a qualitative descriptive approach, the research gathers data through direct observation, semi-structured interviews with administrators and media teams, and analysis of institutional documents and digital platforms. The findings indicate that the media division plays a strategic role in managing institutional communication, disseminating information, and documenting activities through platforms such as Instagram, Facebook, YouTube, and WhatsApp Groups, supported by the use of EMIS for educational administration. Nevertheless, implementation is constrained by unstable internet connectivity, electricity interruptions, and limited human resources in content production, including graphic design and video editing.To address these issues, the institution conducts quarterly evaluations, applies structured verification procedures for information dissemination, and develops long-term strategies such as establishing media training classes and designing integrated systems for attendance, payment, and permission processes. The implications of this study highlight the need for capacity-building in digital literacy, technological infrastructure improvement, and the formulation of standardized information governance policies to enhance institutional effectiveness. The novelty of this research lies in its comprehensive, process-oriented model that integrates administrative systems, digital media workflows, and verification-based governancean approach that fills a gap in previous studies that focused only on system development or communication outcomes. This study concludes that well-managed information systems significantly improve transparency, accountability, and institutional governance, thereby supporting the sustainable digital transformation of Islamic boarding schools. Keywords: Information Systems, Digital Transformation, Islamic Boarding School, Digital Media  
Attention Economy in Digital Marketing Communication: How Authentic and Humorous Social Media Content Drives Audience Engagement in Food-Sector SMEs Mazya Aina Faza; Jesica Jesica; Azzara Azzara; Dita Nur Fadilah; Baiti Harom; Fakhrurrosi Fakhrurrosi
Islam and Social Sciences Review Vol. 2 No. 2 (2026): Transformation, Strategy, Collaboration
Publisher : Institut Agama Islam Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/85702p79

Abstract

Purpose: This study examines how attention economy strategies are enacted in digital marketing communication through the Instagram content of a small and medium-sized enterprise (SME) in Indonesia’s food sector, Aldi’s Burger. Design/methodology/approach: A descriptive qualitative design employing reflexive thematic content analysis was used to examine promotional texts, visual content, and audience engagement patterns on the Instagram account @aldis.burger, following the six-phase analytic procedure of Braun and Clarke (2021). Findings: The analysis identified three interrelated attention economy strategies that jointly generate stopping power and audience engagement: (1) unique, absurd, and humorous promotional messages; (2) authentic and spontaneous visual content that favors authenticity over commercial polish; and (3) entertainment-oriented viral content that stimulates organic sharing and reach. Research limitations/implications: As a single-case qualitative study relying on publicly observable Instagram content, the findings are analytically rather than statistically generalizable and would benefit from cross-platform and multi-case replication. Practical implications: SME practitioners can strengthen brand awareness, engagement, and consumer trust by prioritizing authentic, entertaining, and culturally distinctive content over conventional polished promotion. Originality/value: The study extends attention economy theory beyond large corporations and influencer marketing by demonstrating how an SME strategically converts humor, authenticity, and culturally embedded religious expression exemplified by the tagline “all burgers belong to Allah” into a scroll-stopping communication mechanism, contributing novel empirical evidence on attention capture in resource-constrained digital marketing contexts. Keywords: attention economy; digital marketing communication; social media marketing; authenticity; audience engagement