Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Pariwisata dan Perhotelan
Sheidy Yudhiasta
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Humanities Dentistry Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Challenges and Barriers to the Integration of a Promotional Mix in Tlocor Marine Tourism Sidoarjo Agustina Nikmatus Solichah; Sheidy Yudhiasta
Jurnal Pariwisata dan Perhotelan Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v3i2.5896

Abstract

Tlocor Marine Tourism in Sidoarjo Regency, East Java, offers significant potential through its coastal scenery, mangrove ecotourism, boat trips to Lusi Island, and the local fishing community. Despite these attractions, the site remains underrecognized due to limited and inconsistent promotional efforts. This study analyzes the challenges and barriers in implementing the promotional mix at Tlocor Marine Tourism. A qualitative descriptive approach was used, collecting data through in-depth semi-structured interviews with managers, community members, and government officials, supplemented by field observations and documentation. Findings reveal that while the five elements of the promotional mix advertising, sales promotion, personal selling, public relations, and direct marketing are applied, they are neither integrated nor consistent. Digital advertising, particularly via social media, is sporadic and reaches a limited audience; sales promotions are restricted to discounts; personal selling lacks standard procedures and systematic training; public relations efforts are reactive; and direct marketing has ceased due to past misuse of visitor databases. Key barriers include post-pandemic human resource shortages, budget constraints, psychological trauma from prior database misuse, and bureaucratic obstacles regarding land ownership and legal permits. These factors hinder the establishment of a structured and sustainable promotional strategy. The study concludes that leveraging Tlocor Marine Tourism’s potential requires strategic planning, enhanced training, consistent digital engagement, and administrative support to overcome operational, financial, and regulatory challenges. Addressing these barriers will help attract a broader audience, improve visitor experience, and support sustainable tourism development. This study provides practical insights for local tourism managers and policymakers to enhance promotional strategies and optimize tourism development.
Digitalisasi UMKM sebagai Upaya Penguatan Kapasitas Usaha di Kelurahan Jeruk Kota Surabaya Mareta Salsa Mariolah; Talitha Alesia Naifah Zayyan; Arnesti Aulia Salsabilla; Ahmad Nurrafi' Arfitsani; Andini Widyastuti; Sheidy Yudhiasta
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): December
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v5i3.1682

Abstract

UMKM memiliki peran penting dalam perekonomian nasional, namun masih menghadapi tantangan dalam mengadopsi teknologi digital, khususnya dalam pemasaran dan pengelolaan identitas usaha. Di Kelurahan Jeruk, Kecamatan Lakarsantri, Kota Surabaya, banyak pelaku UMKM belum memahami pentingnya eksistensi digital dan pemanfaatan media sosial. Melalui program Kuliah Kerja Nyata (KKN) dari Universitas Pembangunan Nasional “Veteran” Jawa Timur, dilakukan kegiatan pengabdian masyarakat berupa digitalisasi UMKM. Metode yang digunakan meliputi observasi, wawancara, pendataan, pendampingan pembuatan akun Google Bisnis, pembuatan banner promosi, serta pelaksanaan sosialisasi digitalisasi UMKM. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran pelaku UMKM terhadap pentingnya kehadiran digital. Akun Google Bisnis membantu meningkatkan visibilitas usaha mereka, sementara banner menjadi media visual yang menarik dalam promosi produk. Program ini juga menjadi bentuk nyata kontribusi mahasiswa dalam menjawab permasalahan masyarakat melalui pendekatan partisipatif dan aplikatif. Kegiatan ini diharapkan menjadi langkah awal dalam membangun UMKM yang adaptif dan berdaya saing di era digital.
Co-Authors Agustina Nikmatus Solichah Ahmad Nurrafi' Arfitsani Andini Widyastuti Arnesti Aulia Salsabilla Mareta Salsa Mariolah Talitha Alesia Naifah Zayyan