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All Journal Primanomics : Jurnal Ekonomi & Bisnis
Tommy Setiawan Ruslim
a:1:{s:5:"en_US";s:24:"Universitas Tarumanagara";}
Economics, Econometrics & Finance

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Peran Brand Satisfaction dalam Memediasi Brand Experience dan Brand Trust terhadap Purchase Intention Produk “CC” Tommy Setiawan Ruslim
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2798

Abstract

Health is an essential aspect that is crucial for every individual to engage in daily activities. With good health and physical fitness, the body has the strength to prevent various diseases. Maintaining health needs to start from oneself by adopting good habits for the body, namely by leading a healthy lifestyle. However, a healthy lifestyle is often overlooked by some people. Unhealthy lifestyles can lead to diabetes, which is the accumulation of excess sugar in the bloodstream. The increasing number of diabetes patients significantly results from unhealthy lifestyles, one of which is consuming high-sugar beverages such as soft drinks. The soft drink brand "CC" is the most popular packaged beverage brand among the public, which is also a contributing factor to diabetes. CC continues to receive high demand from consumers, which is in line with the high purchase intention of consumers. Purchase intention, which is the willingness of customers to purchase a particular product, can be influenced by brand satisfaction, meaning that brand satisfaction can encourage customers to buy products. Brand experience and brand trust can also affect brand satisfaction, where customers will feel more satisfied with a brand if they are increasingly influenced by positive experiences and customer trust can generate positive expectations for the brand. This study aims to determine the factors influencing the purchase intention of soda beverages "CC" by testing the variables of brand experience and brand trust on the purchase intention variable mediated by brand satisfaction.
The Effect of Security and Perceived Ease of Use on Repurchase Intention in Online Marketplace Consumers with Trust as Mediation (Case: Marketplace "T" in Jakarta) Tommy Setiawan Ruslim
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3210

Abstract

The capabilities of the internet are highly beneficial for everyone who uses it. The e-commerce industry involves the buying and selling of products and services conducted online. In 2024, the e-commerce sector in Indonesia experienced the highest growth. Due to the increase in transactions, each e-commerce platform must maintain repurchases to survive and compete with its rivals. Security, perceived ease of use, and trust are crucial factors in determining repurchase intention. This study aims to examine the effect of security, perceived ease of use, and trust on the repurchase intention of online marketplace consumers of "T" in Jakarta. The population in this study consists of consumers who have shopped on the "T" marketplace in Jakarta. A purposive sampling technique was used to select respondents who are at least 18 years old, reside in Jakarta, and have purchased items at least twice on the "T" marketplace. After distributing questionnaires online, the data was processed using SmartPLS ver 3.2.9, the sample consisted of 338 respondents; however, only 304 respondents were assessed in this study. The research found that security and perceived ease of use have a positive and significant influence on the repurchase intention of "T" marketplace consumers in Jakarta, both directly and when mediated by trust.
Skincare Product Purchase Intention: Brand Reputation, Information Quality, Availability of Products, and Perceived Behavioral Control Jessica Claudia; Tommy Setiawan Ruslim
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.3962

Abstract

The skincare industry in Indonesia has experienced rapid growth, driven by increasing public awareness of skin health and evolving beauty standards, especially among younger consumers. Amid intense competition and the rise of local brands, understanding the factors that influence purchase intention is crucial for brand sustainability. This study investigates the influence of brand reputation, information quality, product availability, and perceived behavioral control on consumer purchase intention toward Somethinc, one of Indonesia’s leading local skincare brands. Employing a quantitative approach with a causal research design, data were collected from 185 respondents in Jakarta who had previously purchased and used Somethinc products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results show that brand reputation and product availability have a significant and positive impact on purchase intention, emphasizing the importance of brand trust and product accessibility. In contrast, information quality and perceived behavioral control did not show a significant effect, suggesting that emotional and brand-driven factors may outweigh technical or rational considerations in skincare purchases. These findings offer valuable insights for marketers to refine branding and distribution strategies in a highly competitive beauty market.
Co-Authors Jessica Claudia