Srihadi Winarningsih
Program Doktor Ilmu Akuntansi, Universitas Padjajaran

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PENGUATAN DAYA SAING UMKM MELALUI PENDAMPINGAN IZIN P-IRT DI GALERI UMKM EKSIS KECAMATAN TANJUNGSARI KABUPATEN SUMEDANG Leopold Melkiano Triangga Dawu; Galih Putra Prawiranegara; Hilda Annisawanti; Wahyudin Zarkasyi; Srihadi Winarningsih; Citra Sukmadilaga
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.39172

Abstract

Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi lokal. Namun demikian, banyak pelaku UMKM masih menghadapi kendala dalam aspek legalitas produk yang mempengaruhi daya saing produk di pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui pendampingan pengurusan izin Pangan Industri Rumah Tangga (P-IRT). Kegiatan dilaksanakan pada 25 pelaku UMKM yang tergabung dalam Galeri UMKM Eksis Kabupaten Sumedang. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahap sosialisasi legalitas produk yaitu pendampingan pengurusan P-IRT. Evaluasi dilakukan menggunakan pendekatan deskriptif komparatif (before-after) melalui observasi dan dokumentasi terhadap kepemilikan izin P-IRT sebelum dan sesudah kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai pentingnya legalitas produk. Evaluasi menunjukkan bahwa dari 25 UMKM peserta, terdapat 6 UMKM dengan 13 produk yang belum memiliki izin P-IRT sebagai indikator awal. Setelah kegiatan pendampingan, seluruh produk tersebut (100%) berhasil memperoleh izin P-IRT. Program pendampingan ini dapat meningkatkan daya saing produk UMKM serta memperluas peluang pemasaran produk.Abstract: Micro, Small, and Medium Enterprises (MSMEs) play an important role in promoting local economic growth. However, many MSME actors still face challenges related to product legality, which affects their competitiveness in the market. This community service program aims to enhance the capacity of MSME actors through assistance in obtaining the Home Industry Food Production Permit (P-IRT). The program was implemented involving 25 MSME actors affiliated with the Eksis MSME Gallery in Sumedang Regency. The implementation employed a participatory approach, including the socialization of product legality and assistance in the P-IRT application process. Evaluation was conducted using a descriptive comparative (before–after) approach through observation and documentation of P-IRT ownership before and after the program. The results indicate an improvement in MSME actors’ understanding of the importance of product legality. The evaluation further shows that, out of 25 participating MSMEs, 6 MSMEs with a total of 13 products did not initially have P-IRT certification. After the assistance program, all of these products (100%) successfully obtained P-IRT certification. This assistance program is expected to enhance the competitiveness of MSME products and expand their market opportunities.