Riana Magdalena Silitonga
Department of Industrial Engineering, Atma Jaya Catholic University of Indonesia

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IMPROVING FINANCIAL LITERACY FOR COMMUNITY WELFARE IN PONGGANG VILLAGE THROUGH FINANCIAL EDUCATION PROGRAM Vivi Triyanti; Devi Angrahini Anni Lembana; Riana Magdalena Silitonga
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.39193

Abstract

Abstrak: Manajemen keuangan pribadi yang efektif memerlukan pemahaman mengenai penganggaran, menabung, pengelolaan utang, dan perencanaan keuangan. Namun, literasi keuangan masyarakat pedesaan, termasuk di Desa Ponggang, masih tergolong rendah. Warga menghadapi berbagai tantangan seperti pengeluaran yang tidak terkendali, minimnya tabungan, serta rendahnya kesadaran terhadap perencanaan keuangan jangka panjang. Program pengabdian masyarakat ini bertujuan meningkatkan literasi keuangan warga melalui pendidikan keuangan yang praktis dan aplikatif. Kegiatan dilaksanakan melalui ceramah interaktif, simulasi pencatatan keuangan, permainan edukatif, serta evaluasi menggunakan pra-tes dan pasca-tes. Hasil menunjukkan peningkatan signifikan pada keterampilan peserta dengan kenaikan skor rata-rata dari 62 menjadi 80 atau meningkat sebesar 29%. Secara rinci, pemahaman arus kas meningkat 30%, kemampuan membedakan kebutuhan dan keinginan 28%, kesadaran menabung 29%, serta pengetahuan perencanaan keuangan 30%. Selain itu, sekitar 70% peserta mulai menerapkan kebiasaan menabung setelah program berlangsung. Temuan ini menunjukkan bahwa program berhasil meningkatkan pengetahuan, keterampilan, dan perilaku finansial masyarakat secara berkelanjutan.Abstract: Effective personal financial management requires an understanding of budgeting, saving, debt management, and financial planning. However, financial literacy among rural communities, including in Ponggang Village, remains relatively low. Residents face various challenges, such as uncontrolled spending, minimal savings, and a lack of awareness regarding long-term financial planning. This community service program aims to improve residents’ financial literacy through practical and applicable financial education. Activities were conducted through interactive lectures, financial record-keeping simulations, educational games, and evaluations using pre-tests and post-tests. The results showed a significant improvement in participants’ skills, with the average score rising from 62 to 80—an increase of 29%. Specifically, understanding of cash flow increased by 30%, the ability to distinguish between needs and wants by 28%, savings awareness by 29%, and knowledge of financial planning by 30%. Additionally, approximately 70% of participants began practicing saving habits after the program concluded. These findings indicate that the program successfully improved the community’s financial knowledge, skills, and behaviors in a sustainable manner.
Social Presence in Omega-3 Supplement Marketing: Elaboration Likelihood Processing Among Young Adults Vivi Triyanti; Aretha Jerika Halimin; Ronald Sukwadi; Riana Magdalena Silitonga; Hotma Antoni Hutahaean; Yann-Mey Yee; Nguyen Thi Bich Thu
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.241

Abstract

Backgrounds: The high prevalence of cholesterol in young adults has increased the popularity of dietary supplements. Brochures, both online and offline, are common mediums for communicating product benefits. As humans are inherently social, incorporating social presence into product visuals may enhance user engagement.Purpose: This study examines the effect of varying levels of social presence in omega-3 supplement photographs on consumers’ emotional valence, emotional arousal, and perceived product diagnosticity using the Elaboration Likelihood Model to distinguish between central and peripheral processing routes.Design/methodology/approach: This study hypothesizes that social presence influences peripheral variables emotional valence and emotional arousal as well as the central variable of product diagnosticity. Fifteen questionnaire items measured these constructs across three social presence scenarios (low, moderate, and high). A total of 114 participants who were familiar with omega-3 supplements and had experience using Instagram were recruited for the study. Data were analyzed using the Friedman test to identify differences between conditions.Findings/Result: Significant differences were observed across social presence levels. Images with high social presence generated the strongest positive emotional valence and arousal, whereas images with low social presence resulted in superior product diagnosticity. The moderate social presence condition yielded comparatively lower scores across all variables, suggesting limited effectiveness in activating either processing route.Conclusion: High social presence effectively elicits emotional valence and arousal through peripheral processing, whereas low social presence enhances product diagnosticity via central processing. Moderate social presence failed to strongly activate either route, underscoring the strategic role of visual social cues.Originality/value (State of the art): This study offers actionable insights for designing health supplement brochures that balance emotional appeal and cognitive clarity, advancing research on social presence and consumer engagement in health communication and marketing. Keywords:  social presence, elaboration likelihood model, omega-3 supplement, friedman test, health supplement brochures