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All Journal Aghniya: Jurnal Ekonomi Islam
Ahmad Maulana
Sekolah Tinggi Agama Islam Miftahul Ula Nganjuk
Religion Economics, Econometrics & Finance

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Implementasi Prinsip Etika Bisnis Islam dalam Strategi Pemasaran Produk UMKM: Studi Kasus Pandawa Bakery Nganjuk Ahmad Maulana; Imro'atus Siti Hamidah
AGHNIYA : Jurnal Ekonomi Islam Vol 8, No 1 (2026): AGHNIYA: Jurnal Ekonomi Islam
Publisher : Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/aghniya.v8i1.30916

Abstract

This study analyze the implementation of Islamic business ethics in the marketing strategy of Pandawa Bakery SMEs using a qualitative case study approach. Data were obtained through interviews, observations, and documentation. The results show the implementation of the 4P marketing mix, including product, price, place, and promotion. Pandawa Bakery maintains product quality, sets fair prices, and applies the principles of tawhid, justice, responsibility, free will, and truthfulness in marketing activities. The implementation of these Islamic business ethics principles has increased consumer trust and supported business sustainability in a highly competitive MSMEs market.
Co-Authors Imro'atus Siti Hamidah