Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding of International Conference on Humanity Education and Society
Anik Gita Yuana
Zainul Hasan Islamic University Genggong Probolinggo
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SHARIA E-MARKETING AS A MEANS OF BUSINESS-BASED DA'WAH IN THE DIGITAL ERA Nailin Nikmatul Maulidiyah; Nuntupa; Moh. Samsul Arifin; Anik Gita Yuana
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has driven significant transformations in business marketing practices. These changes require business actors to adopt marketing strategies that are not solely oriented toward profit maximization but also consider ethical and spiritual values. In this context, the concept of sharia e-marketing emerges as an alternative marketing strategy grounded in Islamic principles. This article aims to examine the role of sharia e-marketing as a means of business da'wah in the digital era. The research employs a literature review method with a qualitative descriptive approach, analyzing various sources such as books, scholarly journal articles, and other relevant publications related to sharia marketing and Islamic economic da'wah. The findings indicate that the implementation of sharia e-marketing can function as an effective medium of da'wah through the internalization of values such as honesty, transparency, justice, and trustworthiness in digital marketing activities. In addition to providing economic benefits for business actors, sharia e-marketing also contributes to enhancing public awareness of the importance of halal, ethical, and sustainable business practices amid the dynamics of the digital economy.
Co-Authors Moh. Samsul Arifin Nailin Nikmatul Maulidiyah Nuntupa