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All Journal Proceeding of International Conference on Humanity Education and Society
A’isyah
University of Al-Falah Assunniyyah, Jember, Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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UNDERSTANDING GENDER DISCOURSE IN DIGITAL ISLAMIC PREACHING ON SOCIAL MEDIA A’isyah
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

This paper investigates how Islamic social media preaching articulates gender through Critical Discourse Analysis (CDA). Islamic short-form videos shape the understanding of gender, authority, and moral responsibility among the Muslim audience. Therefore, the role of communication in religion on social media, particularly Instagram and YouTube, is vital in the formation of audience perceptions. I examine the prevailing sermons pertaining to family ethics and relations on Instagram Reels and YouTube Shorts for 2024 - 2025. This type of preaching reproduces the dominant and prevailing gender moral authorities that place men in the position of moral guardians and women as subjects of moral guardianship within the discourse. There is some limited discourse that challenges the dominant gender discourse, and that is reflexive. The nature of preaching enables the authority of religion and gender to be flexible in its context. This research climbs the digital religion and gender scholarship ladder to the place where online religious preaching transcends to being a gender moral authority as well. The study does not take the religious digital preaching as purely educational, as it provides a discursive space where ideologies on gender are articulated and contested.
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