<![CDATA[Empowering Micro, Small, and Medium Enterprises (MSMEs) in Klatakan Village is a strategic priority, considering the limited access to information and the low level of understanding among business actors regarding the use of digital marketing technologies. Through the Village Community Empowerment–Based Service Program (PBPMD), a digital marketing education initiative was implemented using an applicative and participatory approach grounded in the Participatory Action Research (PAR) methodology. The program consisted of several stages, including needs assessment, program socialization, collaborative planning, digital marketing training, and continuous monitoring and evaluation. The training activities were conducted at the Klatakan Village Hall and involved 27 MSME actors from the food processing and handicraft sectors. Initial observations and field interviews indicated a strong need to enhance digital competencies as a strategy to strengthen business competitiveness. The training was delivered through lectures, interactive discussions, and hands-on practice in producing short promotional videos for social media platforms such as TikTok and Instagram Reels, as well as managing business accounts through WhatsApp Business and other social media channels. The evaluation results demonstrated an improvement in participants’ digital skills and a proactive response in creating more engaging and communicative visual promotional content. This program highlights that a participatory approach effectively encourages active community involvement and reinforces MSME self-reliance. Overall, the digital marketing education initiative contributed significantly to strengthening the capacity of MSME actors and holds strong potential to support the sustainable development of the local economy in Klatakan Village.]]>
