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All Journal Proceeding of International Conference on Humanity Education and Society JUMPA : Jurnal Manajemen Pendidikan
Yeni Tri Nur Rahmawati
Institut Agama Islam At-Taqwa Bondowoso
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMANFAATAN SOCIAL MEDIA ENGAGEMENT SEBAGAI INSTRUMEN PUBLIC RELATIONS DALAM REKRUTMEN MAHASISWA BARU DI ERA DIGITAL Yeni Tri Nur Rahmawati; Nur Azizah
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

This study aims to analyze the strategy of utilizing Social Media Engagement (SME) as a Public Relations (PR) tool for new student recruitment amidst the increasingly competitive environment of higher education institutions in 2026. In today's digital era, two-way interaction through social media platforms is no longer merely an information channel, but a strategic tool for building trust and institutional image. The research method used was descriptive qualitative, conducted through observations on TikTok, Instagram, and LinkedIn, as well as in-depth interviews with university public relations teams. The results showed that high levels of engagement, such as comments, content sharing, and direct messages, positively correlated with prospective student interest in registering. A personalized, transparent, and responsive content strategy is key to PR's success in converting followers into applicants. This study concludes that transforming the role of PR from merely distributing press releases to managing digital communities is crucial for effective recruitment in the future.
Smart Management in Islamic Education: AI-Driven Decision-Making and Institutional Performance Yeni Tri Nur Rahmawati
JUMPA : Jurnal Manajemen Pendidikan Vol 6, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jumpa.v6i1.15027

Abstract

This study examines how lecturer career development is implemented within an institutional context, with a particular focus on how academic practices are shaped through the interaction between formal policies and everyday activities. Using a qualitative case study approach, the research was conducted at UIN Maulana Malik Ibrahim Malang, involving faculty leaders, heads of study programs, and lecturers as key informants. Data were collected through in-depth interviews, participant observation, and document analysis, and were analyzed using an interactive model to identify patterns and relationships across different aspects of academic work. The findings show that lecturer career development is not carried out as a single, structured program, but rather emerges through interconnected academic activities, including pedagogical development, research engagement, scientific publication, academic collaboration, and community service. These activities are supported by institutional systems, yet their implementation varies depending on workload, institutional routines, and field conditions. In particular, the integration of research into teaching and the practice of community service demonstrate how formal programs are adapted in real settings. The study highlights that lecturer career development is shaped not only by institutional design but also by how lecturers interpret and carry out their roles in practice. This suggests the need for more adaptive and context-sensitive approaches in managing academic human resources, particularly within Islamic higher education. The findings contribute to a more grounded understanding of lecturer development as a dynamic and practice-based process.
Co-Authors Nur Azizah