Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Nadila Kusuma Wardani
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Sales Promotion dan Hedonic Browsing Terhadap Online Impulsive Buying Behavior Pelanggan E-Commerce: Studi Kasus di Kota Surabaya Dea Rachma Sucita; Nadila Kusuma Wardani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.11903

Abstract

E-commerce is the use of electronic media platforms to sell products or services. It can be end-to-end, where customers can complete the entire purchasing process from product discovery, negotiation, to transaction without leaving the application. The purpose of this study was to determine whether sales promotions and hedonic browsing influence online impulsive buying behavior. The research method used was quantitative. Based on the sample determination conducted using the non-probability sampling method (purpose sampling technique), this study used 149 respondents in the city of Surabaya. The sample was determined based on the minimum sample formula, where the number of indicators is multiplied by a factor between 5 and 10, resulting in a minimum sample of 120. Data analysis used Partial Leave Square (PLS). The results showed that sales promotions did not have a significant effect on online impulsive buying behavior in Surabaya. This suggests that sales promotion efforts, such as discounts or special offers, may not have a significant impact on customers' online impulsive buying decisions. Hedonic browsing has a significant effect on online impulsive buying behavior in Surabaya. So this can provide valuable insights for e-commerce players to focus more on marketing efforts and hedonic shopping experiences to increase online impulse purchases from customers in Surabaya City.
Pengaruh Kualitas Produk dan Inovasi Produk Kuliner Terhadap Minat Beli: Studi pada Warung Sate Tambak Segaran Nadila Kusuma Wardani; Dea Rachma Sucita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the effect of product quality and culinary product innovation on millennials' purchasing interest, specifically for traditional gulai (a study at the Tambak Segaran satay stall). The independent variables used in this study were product quality and product innovation, and the dependent variable was purchasing interest. This study employed a quantitative approach. The sampling technique used was non-probability sampling, and the sample design used was purposeful sampling. The sample consisted of 110 potential gulai consumers at the Tambak Segaran Satay Stall. The data analysis method used in this study was SPSS. The results of this study indicate that H1, namely product quality has a significant influence on purchasing interest, is accepted. H2, namely product innovation has a significant influence on purchasing interest, is accepted.
Co-Authors Dea Rachma Sucita Dea Rachma Sucita