Anna Suzana
Universitas Swadaya Gunung Jati Cirebon, Indonesia

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INTEGRATION OF COMPETENCY AND MOTIVATION ON THE PERFORMANCE OF VILLAGE APARATUS IN JAPARA DISTRICT: A STRUCTURAL QUANTITATIVE APPROUCH Farah Fadilah Puteri; Anna Suzana
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 2 (2026): March 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i2.3629

Abstract

Purpose: This study focuses on analyzing the Performance of Village Apparatus in Japara District, specifically focusing on the Competence and Motivation factors possessed by Village Apparatus that affect the Performance of Village Apparatus in Japara District. Design/methodology/approach: This essay uses an associative quantitative approach by using 3 variables that are the focus, namely Competence (X1), Motivation (X2), Performance of Village Apparatus (Y) as bound variables. Using a population and sample of 105 respondents with data analysis techniques using the SEM-PLS analysis method. Findings: The Competency variable has a partial significant influence on the performance of the Village Apparatus, which indicates that the higher the level of competence possessed, the better the performance of the apparatus produced. In addition, partial motivation can have a significant influence on the performance of the Village Apparatus and it can be interpreted that the higher the level of motivation felt by the Village Apparatus, the more able to improve the performance produced. Simultaneously, Competence and Motivation affect the Performance of Village Apparatus. Paper type: Research paper
Employer Branding and Generation Z Employee Retention in the Jewelry Retail Sector: The Mediating Role of Organizational Commitment Yosephine Leony Amanda; Anna Suzana
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 2 (2026): March 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i2.3642

Abstract

Purpose: The main purpose of this research is to get a better understanding of the link between Generation Z workers' perceptions of their employer's brand and their chance of remaining with Toko Mas Pantes Cirebon. Additionally, researcher will look at how organizational commitment mitigates this relationship. Design/methodology/approach: Based on causal-associative theory, this quantitative research uses a cross-sectional methodology. To collect data, 113 Generation Z workers at Toko Mas Pantes Cirebon were given structured questionnaires to fill out using probability sampling methods. PLS-SEM method, using SmartPLS was used to examine the data, and the study hypotheses were evaluated using the bootstrapping technique . Findings: The evidence shows that corporate branding has a favorable and substantial effect on employee retention. Additionally, it has been demonstrated that employer branding considerably and favorably influences organizational commitment, leaving a lasting impression on employee loyalty. Additionally, the results show that among Generation Z workers, organizational commitment functions as a mediating factor that explain how employee branding influences employee retention