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All Journal Jurnal Ilmiah Manajemen dan Akuntansi
Alvira Putri Damayanti
Institut Teknologi Bisnis AAS (ITB AAS) Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI GENERASI Z PADA REKSADANA DI KOTA SURAKARTA Alvira Putri Damayanti; Yuwita Ariessa Pravasanti; Maya Widyana Dewi
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7x8bne90

Abstract

This study aims to determine the influence of financial literacy, attitude toward risk, and perceived ease of use on Generation Z's investment interest in mutual funds in Surakarta City. This study used a quantitative method with data collection techniques through questionnaires distributed to 100 Generation Z respondents determined using the Cochran formula. Data analysis was performed using multiple linear regression with the help of SPSS version 23 software, which included validity tests, reliability tests, classical assumption tests, F tests, t tests, and the coefficient of determination (R²). The results showed that the three independent variables had a positive and significant influence on investment interest variable. Meanwhile, the t-test results indicate that financial literacy, attitude toward risk, and perceived ease of use each have a positive and significant effect on investment interest, thus all hypotheses in this study are accepted.
Co-Authors Maya Widyana Dewi Yuwita Ariessa Pravasanti