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All Journal Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi dan Manajemen Indonesia
Veronika Agustini Srimulyani
Widya Mandala Catholic University
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategi Usaha Mikro Kecil Menengah (UMKM) Naik Kelas di Era Ekonomi Digital Veronika Agustini Srimulyani; Aurelya Ramadhani Putri Kirana; Salsabila Aulia Rizki
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/r6g1vz91

Abstract

Ekonomi digital bukan lagi masa depan, melainkan realitas hari ini. Perubahan perilaku konsumen yang beralih dari belanja konvensional ke belanja daring (online) menuntut pelaku UMKM untuk beradaptasi. Tantangan utama yang dihadapi usaha mikro kecil menengah (UMKM) saat ini bukan lagi soal kualitas produk, melainkan “keterlihatan” (visibility) produk tersebut di dunia maya. Penyuluhan kepada pelaku usaha dan masyarakat pada umumnya melalui Lembaga Penyiaran Publik RRI Pro 1 Madiun, Jawa Timur dengan tema “Strategi UMKM Naik Kelas di Era Ekonomi Digital” bertujuan memberikan wawasan dan panduan praktis bagi pelaku UMKM dalam memulai langkah digitalisasi usaha. Materi yang dibahas meliputi: 1) empat pilar yang harus dipahami oleh pelaku UMKM untuk dapat naik kelas di era ekonomi digital; 2) langkah-langkah yang dapat ditempuh UMKM dalam memulai digitalisasi usaha; 3) manfaat digitalisasi bagi UMKM; 4) pandangan gen Z tentang strategi UMKM dalam meningkatkan kapasitas usaha melalui digitalisasi usaha. Kegiatan berjalan dengan baik, lancar, serta interaktif baik dengan host, narasumber, maupun audience RRI Pro 1 Madiun. Digitalisasi UMKM bukan berarti mengganti model bisnis secara total, melainkan memperkuat bisnis yang sudah ada dengan teknologi. Ekonomi digital adalah jembatan bagi UMKM lokal untuk menjadi pemain global dan kompetitif.
HOW QUALITY OF WORK LIFE FOSTERS NURSE COMMITMENT: JOB SATISFACTION AS AMEDIATOR FROM A SPILLOVER VIEW Veronika Agustini Srimulyani; Citra Rumaisa; Yustinus Budi Hermanto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/1dp8m267

Abstract

To improve patient perceptions of care quality and ensure adequate nursing staff availability, attention to nurse job satisfaction and nurse organizational commitment is crucial. Nurse quality of work life is one factor that hospital management must consider to improve job satisfaction and organizational commitment. This empirical study evaluates and examines the impact of nurses' perceived quality of work life on nurses’ job satisfaction and nurses’ organizational commitment using a spillover theory perspective. The study’s participants were103 inpatient nurses from the Regional General Hospital (RSUD) dr. Sayidiman in Magetan, East Java, Indonesia. Path analysis and the online Sobel test are the data analytic methods utilized to evaluate the hypothesis. The findings demonstrate that nurses’ job satisfaction may be greatly raised by a high quality of work life, and that job satisfaction in turn greatly raises organizational commitment. The study’s findings demonstrate that among RSUD dr. Sayidiman Magetan’s inpatient nurses, job satisfaction serves as a perfect mediator between quality of work life and organizational commitment. Academically, this study expands Spillover Theory and Social Exchange Theory by proving that organizational investments in workplace quality do not directly bind employee loyalty unless they successfully foster immediate job satisfaction first.  
Co-Authors Aurelya Ramadhani Putri Kirana Citra Rumaisa Salsabila Aulia Rizki Yustinus Budi Hermanto