Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Innovation Research and Knowledge Journal of Indonesian Economic Research
Riefky Prabowo
Bina Nusantara University
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Product Marketing and Small Business Research, 2006–2026: Growth and Collaboration Fragmentation Riefky Prabowo
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.402

Abstract

This study maps the development of product marketing and small business research between 2006 and 2026. While previous studies focused on specific topics like market orientation or digital adoption, this research examines how the field has evolved as an intellectual landscape. Using a bibliometric approach with Bibliometrix and VOSviewer, the study analyzed 886 Scopus-indexed articles selected from an initial 1,799 papers within the Business, Management, and Accounting subject area. The findings reveal that publication activity became more sustained after the mid-2010s. Keyword analysis shows the field is strongly anchored in marketing (126 appearances), followed by innovation (76), marketing strategy (49), and SMEs (49). Citation analysis indicates concentrated intellectual influence, led by the United Kingdom (1,694 citations), the United States (1,436), and Italy (1,313). Thematic mapping identifies commerce, small business, and sales as motor themes, while marketing, marketing strategy, and entrepreneurship serve as basic themes. Furthermore, the co-authorship network reveals fragmented collaboration across small author clusters. Ultimately, this study clarifies the growth, thematic structure, and collaboration patterns of the field, helping scholars and practitioners identify established themes, emerging digital topics, and future opportunities.
WATER CONSERVATION AND BUSINESS RESEARCH: THEMES AND GLOBAL COLLABORATION, 1916–2025 Riefky Prabowo
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11308

Abstract

This study utilizes bibliometrics to examine global water conservation and business studies from 1916 to 2025. We investigated 3,083 Scopus publications on water conservation and business. The Bibliometric package in R, Biblioshiny for visualization. Annual publishing growth, significant nations, co-authorship networks, theme changes, and keyword trajectories are examined. The US leads in citations and international collaboration with 22.12% of documents, indicating a consistent increase in scientific production since the early 2000s. Thematic mapping shows established themes like environmental protection and sustainable development alongside underdeveloped but crucial ones like water supply and management. This field is globally as shown by important research in agroecology, hydrology, and environmental economics. Keyword analysis shows that business-related water research is using terms connected to sustainability. Research on scholarly trends and global collaborations over a century informs sustainable business practices and policymakers with evidence-based ideas.
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