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All Journal Jurnal Pengabdian West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Dhani Miftakhul Zein
Universitas Merdeka Pasuruan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pemberdayaan Masyarakat Desa Rejoso Lor Berbasis Optimalisasi Potensi Lokal Olahan Berbahan Dasar Ikan Lele Nurul Akramiah; Dhani Miftakhul Zein
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3425

Abstract

Mitra program pengabdian Masyarakat ini adalah Masyarakat Desa Rejoso Lor. Dimana masalahnya adalah kurangnya pemanfaatan potensi lokal hasil budidaya ikan lele, kurangnya pemahaman manfaat dari olahan ikan lele dan kurangnya partisipasi Masyarakat dalam mengolah hasil potensi lokal yang ada di Desa tersebut. Tim dosen dari Universitas Merdeka Pasuruan dalam PKM memberikan sosialisasi, pelatihan dan pendampingan mulai dari pemahaman tentang manfaat dari olahan iken lele, kemudian olahan ikan lele dapat dijadikan dalam berbagai macam produk olahan sampai pada pembuatan kemasan dan pemasaran produk. Dari hasil PKM ini diharapkan Masyarakat dapat membuka banyak lapangan pekerjaan dan meningkatkan perekonomian Masyarakat desa.
Virtual Communities and Customer Engagement as Determinants of Repurchase Intention among Mobile Legends Players in Indonesia Dhani Miftakhul Zein
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2575

Abstract

This study aims to analyze the effect of virtual communities on the repurchase intention of virtual products among Mobile Legends players in Indonesia, with customer engagement serving as a mediating variable. The research is grounded in the phenomenon of declining performance of Mobile Legends amid the global growth of the mobile gaming industry, which indicates the importance of virtual communities in fostering player engagement. Data were collected through a survey of Mobile Legends community members in East Java, with a sample of 160 respondents. The study employed a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that virtual communities have a positive and significant effect on customer engagement and repurchase intention. Furthermore, customer engagement is proven to mediate the effect of virtual communities on repurchase intention. These findings confirm that effective management of virtual communities can enhance player engagement and encourage the sustainability of virtual product purchasing behavior in games.
Virtual Communities and Customer Engagement as Determinants of Repurchase Intention among Mobile Legends Players in Indonesia Dhani Miftakhul Zein
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2575

Abstract

This study aims to analyze the effect of virtual communities on the repurchase intention of virtual products among Mobile Legends players in Indonesia, with customer engagement serving as a mediating variable. The research is grounded in the phenomenon of declining performance of Mobile Legends amid the global growth of the mobile gaming industry, which indicates the importance of virtual communities in fostering player engagement. Data were collected through a survey of Mobile Legends community members in East Java, with a sample of 160 respondents. The study employed a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that virtual communities have a positive and significant effect on customer engagement and repurchase intention. Furthermore, customer engagement is proven to mediate the effect of virtual communities on repurchase intention. These findings confirm that effective management of virtual communities can enhance player engagement and encourage the sustainability of virtual product purchasing behavior in games.
Co-Authors Nurul Akramiah