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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Ali Mauludi AC
UIN Satu Tulungagung
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Intervensi Variabel Gaya Hidup pada Layanan Grab Food dan Diskon Harga dalam Mempengaruhi Pola Konsumtif Masyarakat Ali Mauludi AC; Adhimas Priyoga; Budi Kolistiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns. This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns. This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns Keywords: Grab Food Service, Price Discount, Lifestyle, Consumption Pattern
Intervensi Variabel Gaya Hidup pada Layanan Grab Food dan Diskon Harga dalam Mempengaruhi Pola Konsumtif Masyarakat Ali Mauludi AC; Adhimas Priyoga; Budi Kolistiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns. This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns. This study aims to analyze the influence of GrabFood services and food price discounts on the consumption patterns of the Tulungagung community, with lifestyle as an intervening variable. The phenomenon of increasing use of food delivery applications such as GrabFood and the attraction of price discounts have changed people's shopping habits. Tulungagung, as one of the areas that also feels the impact of digitalization, shows a shift in consumption patterns Keywords: Grab Food Service, Price Discount, Lifestyle, Consumption Pattern
Co-Authors Adhimas Priyoga Budi Kolistiawan