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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia Kajian Ekonomi dan Akuntansi Terapan
Hilmiati Hilmiati
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Economics, Econometrics & Finance Education Other

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Pengaruh Service Quality dan Price terhadap Kepuasan Konsumen Warung Sasak Ayu Lestari di Kota Mataram Ernia Ayu Lestari; Hilmiati Hilmiati
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10219

Abstract

Consumer satisfaction is an important aspect of culinary business sustainability because it is influenced by service quality and the perceived appropriateness of prices. This study aims to analyze the effect of service quality and price on consumer satisfaction at Warung Sasak Ayu Lestari in Mataram City. This study used a quantitative approach with an associative research design. The research sample consisted of 100 respondents selected using purposive sampling. Data were collected through a questionnaire and then analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results show that, partially, service quality had a positive and significant effect on consumer satisfaction, with a calculated t value of 4.861 > t table of 1.9847. The price variable also had a positive and significant effect on consumer satisfaction, with a calculated t value of 6.571 > t table of 1.9847, and was the most dominant variable. The conclusion of this study emphasizes that service quality and price play an important role in increasing consumer satisfaction, with price as the most dominant factor. These findings imply the need for better management of service quality and more appropriate pricing strategies to strengthen consumer satisfaction at Warung Sasak Ayu Lestari in Mataram City.
Pengaruh Kualitas Pelayanan dan Kepercayaan Pelanggan terhadap Minat Membeli Ulang pada Restoran Ayam Square Signature Cabang Epicentrum Mall di Kota Mataram Meuthia Nandika Syahbudin; Hilmiati Hilmiati
Kajian Ekonomi dan Akuntansi Terapan Vol. 3 No. 2 (2026): Juni: Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v3i2.2269

Abstract

This study aims to analyze the influence of Service Quality and Customer Trust on Repurchase Intention at Ayam Square Signature Restaurant in Mataram City. The research method used was a quantitative approach with a survey technique. The sample consisted of 100 respondents selected using purposive sampling with the criteria of having purchased at least once within the last six months. Data were collected directly through questionnaires using Google Forms. Data analysis was conducted using multiple linear regression, t-test, and F-test with the assistance of SPSS version 29. The results showed that Service Quality had a positive and significant effect on Repurchase Intention. This was proven by the t-value 9.493 > t-table value of 1.985, and a significance level of 0.001< 0.05. In addition, Customer Trust also had a positive and significant effect on Repurchase Intention, with a t-value 9.117 > t-table value 1.985 and a significance level of 0.001<0.05. Based on the simultaneous test results, the significance value was 0.001<0.05 and the F-value was 85.161 > F-table value of 3.090. This indicates that Service Quality and Customer Trust simultaneously had a significant effect on Repurchase Intention at Ayam Square Signature Restaurant in Mataram City.
Co-Authors Ernia Ayu Lestari Meuthia Nandika Syahbudin