Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Agricultural Research International Journal of Science and Environment
Pretty Luci Lumbanraja
PT Riset Perkebunan Nusantara, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Environmental Science Mathematics Physics Social Sciences Veterinary

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Farmers' Welfare on Oil Palm Plantation Productivity in Indonesia Pretty Luci Lumbanraja; Penny Charity Lumbanraja; Aprian Wahyu Muttaqin; Shalehah Istiqomah Samal
Indonesian Journal of Agricultural Research Vol. 6 No. 2 (2023): InJAR, Vol. 6, No. 2, July 2023
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v6i2.11955

Abstract

Farmers, especially oil palm farmers, contribute greatly to the palm oil industry and the national economy. Strategic agendas to increase the productivity of oil palm plantations, such as land certification programs for the people, agrarian reform, social forestry, and rejuvenation of smallholder plantations, will be hampered if farmers' welfare is ignored. This research aims to determine the influence of variables measuring farmer welfare on palm oil productivity. This exploratory research uses inferential analysis techniques. The data used is secondary data in the form of a time series for the 2015-2021 period. This research uses simple linear regression statistical data analysis with the Structural Equation Model (SEM) with the alternative Partial Least Square (PLS) method. The research results show that farmer welfare has a significant positive effect on oil palm productivity (0.000) < (0.005) with an estimated size of 0.910. In the sense that there is a positive and significant influence on farmer welfare on palm oil productivity.
The Impact of Green Marketing on Environmentally Friendly Consumer Behavior in Restaurants in Medan City Saut Maruli Tua Pandiangan; Josua Alexander Gultom; Pretty Luci Lumbanraja; Hotbona Novandi Tambunan; Sarah Betty Tiomsi Simamora
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.286

Abstract

One of the main issues that is a concern for environmental damage is the decline in awareness of environmentally friendly consumer behavior, such as the lack of clear information about environmentally friendly products, higher prices for environmentally friendly products, and the lack of ease in finding and purchasing these products. The problem of declining awareness of environmentally friendly consumer behavior and several factors contributing to this decline have given rise to solutions to environmental issues through green marketing, which includes green product, green price, green place, and green promotion. This study aims to identify the characteristics of environmentally friendly consumer, analyze the impact of green marketing on environmentally friendly consumer behavior, and explore innovative strategies for implementing green marketing policies on environmentally friendly consumer behavior in Restaurants in Medan City. This study used a mixed-methods data analysis approach, incorporating qualitative and quantitative analysis, with 100 respondents representing environmentally friendly consumers in Restaurants in Medan City. Data analysis was conducted using descriptive analysis, multiple linear regression analysis, and the quadruple helix model. The results show that green product variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green price variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green place variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green promotion variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City.
Co-Authors Aprian Wahyu Muttaqin Hotbona Novandi Tambunan Josua Alexander Gultom Penny Charity Lumbanraja Sarah Betty Tiomsi Simamora Saut Maruli Tua Pandiangan Shalehah Istiqomah Samal