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All Journal Jurnal Visi Komunikasi
Rizki Briandana, M.Comm., Ph.D
Universitas Mercu Buana
Humanities Languange, Linguistic, Communication & Media Social Sciences

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ADAPTIVE INTRAPREUNERSHIP IN LOCAL RADIO TRANSFORMATION: ENTREPRENEURIAL ORIENTATION AND BUSINESS MODEL RECONFIGURATION AT RADIO 96.8 KPFM SAMARINDA Maulani Al Amin; Rizki Briandana, M.Comm., Ph.D
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

Digital disruption has forced Indonesian local radio stations to fundamentally re-examine their business models. This study analyzes how entrepreneurial orientation (EO) is articulated in the transformation of Radio 96.8 KPFM Samarinda's business model through the activities of its Event & Creative Division. A qualitative approach with an explanatory case study method was employed, with data obtained from in-depth interviews and observations. The findings indicate that the transformation took place as a gradual radiomorphosis process in four phases (2007–2026), executed through a Triple O strategy (On-Air, Online, Off-Air) that reconfigured the four elements of the Business Model Canvas. The five dimensions of EO are manifested through adaptive intrapreneurship patterns typical of local media organizations with limited capacity.  
Co-Authors Maulani Al Amin