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All Journal JURNAL ECONOMINA
Riyanto Efendi
Pendidikan Ekonomi Universitas Jember, Indonesia
Economics, Econometrics & Finance

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The Role of Digital Marketing Learning in Increasing Students' Interest in Entrepreneurship Prisilia Angel Tantri; Riyanto Efendi
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2060

Abstract

Digital transformation has driven the importance of increasing students' entrepreneurial interest, but it remains low due to limited digital skills. This study aims to analyze the influence of digital marketing learning on the entrepreneurial interest of students in the Digital Business Department Politeknik Negeri Jember. The study used a quantitative explanatory approach with a sample of 92 students using purposive random sampling and regression analysis techniques. The results showed that digital marketing learning had a positive and significant effect on entrepreneurial interest, with a regression coefficient of 0.359 and a significance level of 0.001. These findings suggest that improving the quality of digital marketing learning can encourage increased student entrepreneurial interest.
Co-Authors Prisilia Angel Tantri