<![CDATA[This study aims to analyze the influence of promotion and education on public interest in choosing Islamic banking services, especially at Bank Syariah Indonesia in Bima City. The study uses a quantitative approach with an associative design to test the causal relationship between variables. The study population was 1,000 active customers of BSI KCP Bima Kartini, with a sample of 286 respondents determined using purposive sampling techniques and the Slovin formula with a 5% error rate. Data collection was carried out through a structured questionnaire and analyzed using inferential statistical techniques. The results showed that promotion had a positive and significant effect on public interest with a regression coefficient value of 0.421 and a significance value of 0.000. Education also had a positive and significant effect with a coefficient value of 0.368 and a significance value of 0.000. Simultaneously, promotion and education had a significant effect on public interest with a calculated F value of 58.421 and a coefficient of determination (R²) of 0.612, which means that both variables were able to explain 61.2% of the variation in public interest. These findings indicate that promotion acts as an external factor driving initial interest, while education serves as an internal factor shaping public understanding and trust. Therefore, integrating promotion and education is a crucial strategy for increasing public interest in Islamic banking. This research implies that strengthening Islamic financial literacy and effective communication strategies are necessary on an ongoing basis to optimize the development of the Islamic banking industry at the local level.]]>
