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All Journal JURNAL MAKRO MANAJEMEN
Ahmad Aliyafi
Institut Teknologi Dan Bisnis Tuban
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Digitalisasi Proses Bisnis Terhadap Kepuasan Pelanggan Di Teras Caffe Ahmad Aliyafi
Makro: Jurnal Manajemen dan Kewirausahaan Vol. 10 No. 2 (2025): Makro: Jurnal Manajemen dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v10i2.2906

Abstract

This study examines the effect of business process digitalization on customer satisfaction at Teras Caffe, Tuban. The study used a quantitative descriptive approach by distributing a structured questionnaire to 18 respondents. The study's findings indicate that the use of digital tools such as online ordering, digital payments, and QR code menus significantly improves customer convenience, service speed, and overall satisfaction. These findings suggest that digital transformation is a critical factor in enhancing service experiences and customer loyalty in small food and beverage businesses.
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