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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Humairoh Humairoh
Universitas Muhammadiyah Tangerang, Banten, Indonesia.
Economics, Econometrics & Finance

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Determination of Women's Skincare Product Purchase Decisions: The Role of Halal Labels, Lifestyle, and Brand Awareness Farhandika Rahid Firmansyah; Humairoh Humairoh
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6804

Abstract

This study aims to determine the role of halal labels, lifestyle, and brand awareness on women's skincare product purchasing decisions in Tangerang City. The object of the study focused on consumer behavior, where skincare products were used as the context, with Wardah being the most frequently chosen brand by respondents. This study used a quantitative approach with a purposive sampling technique. The sample size was 100 respondents with an age range of 15 to 54 years. Data collection was carried out through a questionnaire with a Likert scale. Data analysis using SPSS version 25 included descriptive statistical analysis, validity and reliability tests, classical assumption tests, regression tests, correlation tests, coefficient of determination tests, and hypothesis tests. The results showed that partially halal labels, lifestyle, and brand awareness had a positive and significant effect on purchasing decisions. Simultaneously, these three variables also had a positive and significant effect on purchasing decisions. The coefficient of determination value of 0.597 indicated that halal labels, lifestyle, and brand awareness were able to explain purchasing decisions by 59.7%, and the remaining 40.3% was influenced by other factors outside this study. This study shows that clarity of halal labels, lifestyle compatibility, and brand awareness play a significant role in driving skincare product purchasing decisions. Limitations of this study lie in the combination of variables used and the focus on female skincare consumers in Tangerang City. The results are expected to inform business owners' considerations in developing more effective marketing strategies.
What is Client Satisfaction a Mediating Variable between Promotion, Quality of Service, and Client Trust in the Decision to Use Tax Consultant Services Revilia Sanusi; Humairoh Humairoh
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6857

Abstract

This study aims to analyze the influence of promotion, service quality, and client trust on the decision to use the services of a tax consultant, with client satisfaction as a mediating variable in the Tax Novena in Tangerang City. This study uses a quantitative method with data collection techniques through the distribution of questionnaires to Novena Tax clients. The data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of the SmartPLS application. The results of the study show that promotion and client trust have a positive and significant effect on client satisfaction, but the quality of service does not affect client satisfaction. In addition, promotion, service quality, and client trust have a positive and significant effect on the decision to use the services of a tax consultant, while satisfaction has a significant negative effect.  The results of the indirect effect test showed that client satisfaction was not able to mediate the influence of promotion, service quality, and client trust on the decision to use the services of a tax consultant at the Tax Novena in Tangerang City. Based on the results of the study, Novena Pajak is advised to improve its promotional strategy by maintaining service quality and client trust in order to improve decisions to use tax consultant services.
Co-Authors Farhandika Rahid Firmansyah Revilia Sanusi