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All Journal Jurnal Manajemen Pendidikan TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan
Muhamad Hamzah
Universitas Pamulang, Indonesia
Religion Humanities Education Social Sciences

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PERAN PUBLIC RELATION DALAM MENINGKATKAN CITRA LEMBAGA :STUDI KASUS MTs DARUL FALAH REMBUL PEMALANG Mudzakir Mudzakir; Eneng Nurhayati; Muhamad Hamzah
Tajdid: Jurnal Pemikiran Keislaman dan Kemanusiaan Vol. 10 No. 1 (2026): April
Publisher : LP2M IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/tajdid.v10i1.6793

Abstract

Penelitian ini bertujuan untuk menganalisis peran Public Relation dalam meningkatkan citra lembaga pendidikan di MTs Darul Falah Rembul Pemalang. Latar belakang penelitian ini didasarkan pada pentingnya citra lembaga sebagai faktor utama dalam membangun kepercayaan masyarakat serta meningkatkan daya saing lembaga pendidikan. Dalam konteks tersebut, Public Relation memiliki fungsi strategis sebagai penghubung antara lembaga dan publiknya melalui pengelolaan komunikasi yang efektif. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan secara sistematis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa peran Public Relation di MTs Darul Falah Rembul Pemalang telah berjalan meskipun belum terstruktur secara formal. Implementasi kegiatan Public Relation dilakukan melalui beberapa strategi, yaitu publikasi kegiatan sekolah, penguatan hubungan dengan wali murid, keterlibatan dalam kegiatan masyarakat, serta pemanfaatan media digital. Strategi tersebut terbukti mampu meningkatkan citra lembaga yang ditunjukkan melalui meningkatnya kepercayaan masyarakat, bertambahnya jumlah peserta didik, serta meningkatnya partisipasi masyarakat dalam kegiatan sekolah. Namun demikian, pelaksanaan Public Relation masih menghadapi beberapa kendala, seperti keterbatasan sumber daya manusia, belum adanya perencanaan strategis yang sistematis, serta belum optimalnya pemanfaatan media digital. Oleh karena itu, diperlukan penguatan dalam pengelolaan Public Relation agar dapat berfungsi secara lebih efektif dan profesional dalam mendukung peningkatan citra lembaga .Kesimpulannya, Public Relation memiliki peran yang sangat penting dalam meningkatkan citra lembaga pendidikan. Optimalisasi fungsi Public Relation melalui strategi komunikasi yang terencana dan profesional akan memberikan dampak positif terhadap keberlanjutan dan perkembangan lembaga pendidikan.
INTEGRASI SOFT SKILLS DALAM PEMBELAJARAN AKIDAH AKHLAK UNTUK MEMBENTUK KARAKTER SISWA DI MTS DARUL FALAH REMBUL Muhamad Hamzah; Biltiser Bachtiar Manti
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2900

Abstract

This study aims to analyze the integration of soft skills in Akidah Akhlak learning and its role in shaping students' character at MTs Darul Falah Rembul. The research employed a qualitative approach with a case study design. The research subjects consisted of the principal, Akidah Akhlak teachers, and students. Data were collected through observation, interviews, and documentation, while data analysis followed the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings revealed that the integration of soft skills in Akidah Akhlak learning was implemented through planning, implementation, and evaluation processes that emphasized communication, cooperation, responsibility, discipline, and honesty. The integration was carried out through group discussions, collaborative assignments, presentations, teacher role modeling, and religious habituation activities within the school environment. This integration contributed positively to the development of students' character, particularly in fostering religious values, discipline, responsibility, honesty, and social awareness. The successful implementation of soft skills integration was supported by teachers' commitment, a religious school environment, and continuous character-building programs. However, several challenges were identified, including differences in students' characteristics, external environmental influences, and limited instructional time.
STRATEGI PERENCANAAN PENDIDIKAN ISLAM DALAM PENINGKATAN MUTU PEMBELAJARAN DI MTS DARUL FALAH REMBUL Muhamad Hamzah
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1177

Abstract

Thorough planning in every activity is an essential first step to optimally achieve educational goals, especially in the context of improving the quality of learning. This study aims to describe the Islamic education planning strategy in an effort to improve the quality of learning at MTs Darul Falah Rembul in the digital era. Using a qualitative approach with a case study design, data were obtained through participatory observation, in-depth interviews, and documentation studies, then analyzed using the interactive model of Miles, Huberman, and Saldaña. The results of the study indicate that the school has implemented systematic learning planning, including needs analysis, program development, and the selection of relevant methods and media. The integration of technology such as projectors, Google Classroom, WhatsApp Group, and other digital media has been proven to increase student interest, motivation, and understanding of Islamic Religious Education (PAI) materials. Teachers are encouraged to develop pedagogical competence and digital literacy through the implementation of innovative strategies such as the use of audiovisual media, group discussions, flipped classrooms, and blended learning. The implementation of these strategies results in a more interactive, contextual, and adaptive learning process to students' needs in the digital era.
Co-Authors Biltiser Bachtiar Manti Eneng Nurhayati Mudzakir Mudzakir