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All Journal Journal of Pragmatics Research
Mahardhika Zifana
Program Studi Linguistik Sekolah Pascasarjana Universitas Pendidikan Indonesia, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Conceptual Metaphors in Political Discourse "Mimpi Prabowo Dan Politik Sepiring MBG": A Cognitive Semantic Analysis Riandi Marcelino; Retty Isnendes; Mahardhika Zifana
Journal of Pragmatics Research Vol. 8 No. 2 (2026): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v8i2.579-603

Abstract

Makanan Bergizi Gratis (MBG) is an Indonesian government program initiated by Prabowo Subianto and has been implemented since January 6, 2025. The implementation of this government program has garnered many diverse comments, both supportive and critical. This controversy was also addressed by the Kompas news media through the use of conceptual metaphors. These metaphors were used to help readers understand abstract concepts described through concrete human experiences of political reality. This research is a descriptive qualitative analysis, which aims to analyse conceptual metaphors based on Lakoff and Johnson's theory and Cruse and Croft's image schema theory in an article titled “Mimpi Prabowo dan Politik Sepiring MBG” published by Kompas on October 31, 2025. The results of the research on the political article found 15 conceptual metaphors with the following distribution: 6 structural metaphors, 3 orientational metaphors, and 6 ontological metaphors. There were 15 image schemas, divided into: 3 force image schemas, 3 container image schemas, 3 unity/multiplicity image schemas, 3 scale image schemas, 1 space image schema, 1 existence image schema, and 1 identity image schema.
Co-Authors Retty Isnendes Riandi Marcelino