Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Marketing Management and Innovative Business Review
Grace Indri
Balikpapan University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Financial Anxiety, Financial Self-Efficacy, and Investment Decision-Making: A Mediation Perspective Meliani Triana Puspitasari; Grace Indri; Alex Syauta; Nurlia Nurlia
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.496

Abstract

This study examines the relationship between financial anxiety, financial self-efficacy, and investment decision-making among individual investors in Indonesia. Grounded in Social Cognitive Theory and behavioral finance perspectives, the research investigates the mediating role of financial self-efficacy in explaining how financial anxiety influences investment behavior. A quantitative approach with an explanatory research design was employed, involving 150 retail investors selected through purposive sampling. Data were collected using structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. The findings reveal that financial anxiety negatively and significantly affects investment decision-making and financial self-efficacy. In contrast, financial self-efficacy positively and significantly influences investment decision-making. Furthermore, the mediation analysis confirms that financial self-efficacy significantly mediates the relationship between financial anxiety and investment decision-making. These results indicate that higher financial anxiety weakens investors’ confidence in managing financial matters, which subsequently reduces the quality of investment decisions. The study contributes to behavioral finance literature by providing empirical evidence regarding the psychological mechanisms underlying investment behavior in emerging markets. Practically, the findings suggest that investment education programs should not only emphasize financial literacy but also strengthen psychological resilience and financial confidence among investors.
From Customer Experience to Word-of-Mouth: The Mediating Role of Customer Satisfaction among Shopee Live Users in Indonesia Gusnawati Gusnawati; Grace Indri; Nanda Dian Eka; Hairul Anam
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.499

Abstract

The rapid growth of live-commerce platforms has reshaped online shopping by offering interactive and engaging customer experiences. This study examines the effect of customer experience on word-of-mouth behavior, with customer satisfaction acting as a mediating variable among Shopee Live users in Indonesia. Grounded in Expectancy-Disconfirmation Theory (EDT), this research employs a quantitative approach using survey data collected from 120 Shopee Live users who had made at least one purchase through the platform within the previous six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer experience has a positive and significant effect on customer satisfaction, while customer satisfaction positively and significantly influences word-of-mouth behavior. However, customer experience does not directly affect word-of-mouth. Further analysis reveals that customer satisfaction fully mediates the relationship between customer experience and word-of-mouth. These findings suggest that positive customer experiences alone are insufficient to encourage recommendation behavior unless they first generate customer satisfaction. This study contributes to the live-commerce literature by highlighting the critical role of customer satisfaction as the mechanism through which customer experience translates into customer advocacy. The findings also offer practical insights for enhancing customer satisfaction and fostering positive word-of-mouth in live-commerce environments.
Co-Authors Alex Syauta Gusnawati Gusnawati Hairul Anam Meliani Triana Puspitasari Nanda Dian Eka Nurlia Nurlia