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p-Index From 2021 - 2026
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All Journal Journal of Managerial Sciences and Studies
Mahjudin Mahjudin
Program Magister Manajemen Universitas Muhammadiyah Gresik
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Top Management, and Relational Capital, "Consumer Decision-Making in Eastern Fast Food: An Urban Surabaya Perspective on Perceived Value and Behavioral Intent Adi Suroso; Yeni Ika Pratiwi; Mahjudin Mahjudin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.76

Abstract

This study aims to examine: (1) the influence of perceived value on behavioral intentions; (2) the influence of perceived value on consumer satisfaction; (3) the influence of consumer satisfaction on behavioral intentions; and (4) the mediating role of consumer satisfaction in the relationship between perceived value and behavioral intentions. The research population comprises all customers of Surabaya Urban Area. A total of 100 respondents were selected using a convenience sampling technique. Data were collected using a structured questionnaire, and instrument validity and reliability were assessed accordingly. Hypotheses were tested through path analysis, with data processing conducted using the SPSS software. The findings indicate that: (1) perceived value significantly affects behavioral intentions; (2) perceived value significantly influences consumer satisfaction; (3) consumer satisfaction significantly affects behavioral intentions; and (4) consumer satisfaction mediates the relationship between perceived value and behavioral intentions. The study concludes that all proposed hypotheses are empirically supported.
An Empirical Review of Determinants Influencing Firm Collaboration and Their Impact on Competitive Performance Dody Suhermawan; Yeni Ika Pratiwi; Mahjudin Mahjudin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.79

Abstract

Achieving a sustainable competitive advantage is essential for improving marketing performance in highly dynamic business environments. One strategic approach to attaining this objective is through relationship learning, which enables firms to enhance their organizational learning capabilities by facilitating systematic information exchange, fostering shared learning platforms, and aligning behaviors with stakeholder expectations. Relationship learning is not limited to dyadic firm-stakeholder interactions but also encompasses insights obtained from external sources such as scientific publications and academic research. By integrating both internal and external knowledge, firms can develop a comprehensive understanding of their strategic environment, allowing them to formulate more adaptive and effective marketing strategies. The establishment of mutual understanding through continuous collaborative efforts between customers and suppliers serves as a foundation for influencing behavioral alignment and strategic coherence. This dynamic learning process significantly contributes to the development of a firm’s competitive advantage, thereby strengthening its marketing performance over time.
Co-Authors Adi Suroso Dody Suhermawan Yeni Ika Pratiwi